Part 1: How to earn (correctly) one’s life through the Internet?
1 – Earn a little money thanks to the Internet is very easy … In living is something else!
It’s within the reach of everyone to make money on the Internet.Just launch a blog, put some Adsense ads … publish a few articles (at first 1 a day then 1 a week) … and without too much trouble you will win 20 to 50 € / month.
On the other hand live through the Internet when you are not a service provider (developer, SEO, Web Designer …) and his site serves as a showcase for its services, it’s another pair of sleevesThis is especially true in France where the advertising market is less important than in the US: sponsored articles, file rentals, advertising banners … are paid less in France (usually a sponsored article is paid between 45 to 100 € according to the blog, 350 to 1000 € or more for Web Stars.For example, on ConseilsMarketing.fr a sponsored article costs 350 €, but this price is justified.
Because it includes:
Word writing (minimum 2h, often 3h) with the creation/search of illustrations
Validation and modifications by the advertiser (30 minutes to 1h)
Uploading (30 minutes)
The automatic relay on the Twitter / Facebook / Linkedin account …
A link on the site ConseilsMarketing.fr
There is, therefore, the time spent writing the article (in France it is necessary to charge a minimum of 450 € / day in view of the charges), so at the rate of 4 hours to write an article, the cost of your time is already 225 € HT.
There are certainly a few bloggers and YouTubers who live on their blogs and YouTube channels 100% without doing any benefits next, but this is the exception.
Indeed for a YouTube channel, it takes 1 € per 1000 views.
So if you make 10,000 views on your Youtube account every month, you will only earn $ 10 in advertising revenue …
Here is a video of Chris, who managed to find a place on Youtube, just revealing the “estimated” salary of Youtubers:
This proves that you must have additional sources of income to live properly on your blog.
For example, around 2008, Stagueve of NowhereElse claimed to earn almost the SMIC by devoting his days and nights …
So how to make money?
You have to sell products and services … it can be your own services, or your products (eg eBooks, video training …) or build a blog that will serve your business (eg an eCommerce site).
Can we also live only with a Facebook Page?Yes, because it is a crossroads of the audience with more than 26 million Internet users, and so we can offer products, affiliations, services … via its Fan page.
However do not forget that you do not own your Facebook Page, it can be closed overnight, but you also can not afford to contact users (except by paying!).
So even if you have a Facebook Fan page, you still need to get the coordinates (emails, SMS …) to be master of the communication.
And the Gurus who explain to you how to make money easily on the Internet, do you have to believe them?
Yes, their methods are good: it is by selling its products and services that a business is created.
But keep in mind the gold rush in the US: it is not the thousands of gold seekers who made their fortune, they were the ones who sold shovels and picks that became billionaires …
So beware of those who tell you how to make money on the Internet by selling only “how to make money on the internet” training.
So the first thing to remember from this article is that it is possible to live from the Internet in France, but that requires a business to start.
And it’s not easy, you have to start a real business … but it is not easy (it takes time and perseverance), there will be many called but very few elected.
2 – To start making money on the Internet, a single website is not enough.
Making money with the audience of a single site is almost impossible … except for influential blogger, and still the blogger No. 1 in France, Eric Dupin of Presse Citron www.presse-citron.net, owns several sites in addition to his flagship.
We should rather follow the example of Romain online shopping in Pakistan/ which has alone a galaxy of more than 500 sites & blogs (with many employees to generate the content!).
This is also very logical: it’s much easier to make 500 € on 5 blogs than 2500 € on a single blog.
However, do not let go of the prey on the shadow and dilute his efforts … It is necessary to set up a site to success, find the recipe and set up a process to simplify it.
It is, therefore, necessary to create the first site, make it profitable and set up procedures, and try to let it operate autonomously.
For example, you create a blog site on Marketing, you must first find the recipe that will differentiate you from competitors, set up tools to make it profitable and set up a procedure/routines for creating content (create a great article per week, sub-processing editorial …).
You can also build a business: ie create microsite to meet 1 specific need and make it go up.
For example, you can create sites on micro-niches with sometimes only 2 pages, but targeting a hyper-targeted audience to sell 1 product.
In other cases, its sites are several hundred pages with the aim of generating traffic and monetize via conventional advertising (Adsense …), via an affiliate, via the sale of products.
But again you will have to create a list of prospects and set up an auto-responder system to set up an automatic communication.
3 – It is better to create different Pseudos and partition its activities.
Putting all of your sites in the same host and under the same domain name is a major strategic mistake.
On the one hand, your host can block you overnight (ex: your credit card expires and you do not pay attention, server HS for unknown reasons …), or you can have a hacking of your server ( it’s very common in competitive niches or when you start having a lot of traffic).
If all your sites are on the same server, your business is at a standstill, and you lose tens of euros in sales …
And do not think it’s rare, it has already happened twice for ConseilsMarketing.fr in 1 year with 1and1.fr as a provider, but it has also happened once at Ovh!
So diversify your accommodation (even at the same host), because as much on a personal blog it is not important to have one or two days of cut, as much on professional sites it is not possible to see all its sites out of order!
Note: As an alternative to hosting 1and1, we recommend HostGator which is a low-cost accommodation with a very good quality of service, but in English.
You also need to diversify your nickname because other marketers can analyze what you do, and reproduce all or part of your strategy by analyzing all the domain names or sites you manage.
If in the case of sites with a few hundred pages, it will be difficult to dislodge from Google, this is not the case for micro-sites or niches or social media groups (Viadeo, Facebook …) where your competitors can do you a lot of harm with very little effort
4 – There is no magic way to succeed on the internet.
Dozens of websites tout “miracle” methods to succeed on the internet in 24 hours, doing nothing, investing 100 € or win 10,000 € with 30 visitors/day.
These are pure and simple scams … There is no miracle method, and it always takes a lot of work (or have a maximum of luck).
Then it is essential to know that each situation, each market is different.
What works in one area or for one person is often not suitable for other situations.
If you are a good copywriter you can succeed with a blog, but it will not be the case of a person who is null in spelling or who has no experience.
If you are a good developer you can optimize websites for SEO, while a novice cannot do better than you …
You have to play on your strengths and exploit them to the maximum, and not try to fill your defects with a forced march and for example become a programmer when you know nothing about it …
Similarly, there are always fashionable tools (Pinterest, Tumblr, Snapchat …), but it is important to learn how to use them and exploit them to the full, but especially not to waste too much time for nothing.
One of the mistakes I see most is people who buy a training on a topic, who start to implement it, but who do not go to the end of the method and who embark on a new miracle recipe!
But to succeed on the Web requires perseverance and optimize its work.
Remember one essential thing: It is by always doing the same thing that one obtains the same results …
So if your system does not work, you have to optimize it or change it!
5 – You can certainly succeed on the Internet without having a lot of money … but it takes a lot more time!
This is an idea that continues since the beginning of the Internet: there is no need for money to publicize a website, just the right idea and a little trick.
But experience shows that you have to spend a minimum of money to hope for a little visibility, because to obtain the same result you will have to spend a lot of time and effort to generate the same traffic … and without the levers of growth that are Adwords, the purchase of databases of emailing, the affiliation …
Moreover, to make more growth, you have to automate some of the work with software to save time (see our list of 150 marketing tools).
In addition, to become known on the internet, there is more and more competition between brands, sites … so we must invest to gain visibility.
The problem of the Web, it is to have visibility: it is like in supermarkets, the places on the shelves of the stores are not unlimited, and so to “exist” it is necessary to have something of unavoidable/original, either pay to be visible (ex: SEO, Adwords …).
To find out more, check out the list of 102 strategies to publicize your business.
Achieving success on the Internet with the strength of the wrist with 0 budget is not impossible, but it requires a lot of time and creativity, and the result is not guaranteed …
You have to imagine the Internet as a huge jungle, where you are a shrub that wants to reach the sunlight …
But all the plants in the area also want to reach the sun, and so it’s a struggle every day not to wither away …On the Web, you are always competing, if you take a break, other people can take your place.
6 – Do not be afraid to know anything for the moment of the Internet or a specific niche …
Even SEO on Google, habits … do not change overnight, there is still room for everyone.
What is good on the web is that everything is still moving and currently everyone learns every day …
What is true today may not be tomorrow: look at the rate of openings of emailings for you to realize, look at the big websites that have made a place in the sun …
For example eBay which has been dethroned by LeBonCoin.fr, Leetchi who became the reference for payments between friends, AdopteUnMec Meetic challenge that …
So do not be afraid to get started, even if you’re aiming for niches that you do not fully control, you can gain experience very quickly if you’re ready to listen to advice and test.
In particular you must know how to question the existing:
Review business models (eg Uber and Taxi)
Break the market habits (ex: Keljob who sucked job ads)
Think mobile first (eg Twitter Periscope)
Address a sub niche (ex: Hard rock bassists instead of making a site on music)
…On the other hand do
7it is easier to establish yourself as a reference in a niche.
The smaller the niche, the easier it is to know the influencers of this sector and to set up partnerships (exchange of articles, links …), but also to become unavoidable on Google or for the speakers.
We can quickly become a reference niche by producing content, by doing guest posting … on a specific topic as in eMarketing “Google Analytics”, “Adwords …”
But if we want to tackle a more generic theme (eg Web Marketing), things are different: we fight against thousands of people in all themes (and often established leaders), and we do not do not fully understand his subject.
It is very difficult to stand out and present something truly original on a general theme.
It is better to be the leader in a niche segment, than to try to be the leader on a generic theme.
For example instead of selling methods to lose weight, it is better to target a micro market like how to gain weight when you are anorexic.
8 – The larger the niche, the more time and money it will take to win.
Aiming for an already crowded sector, with leaders who impose their marks will require a lot of time if only to “exist” (= appear on the first 2 pages of Google searches).
According to Darren Rowse of online shopping in Lahore it would take 6 months to know if we can become a major player on a given niche.
However given the latency of Google’s referencing, it takes at least 1 year before making a first assessment of its presence on a given niche.
This of course involves content (blog articles, videos …), but also strategies to attract visitors (collaborative white paper, guest posting …).
In France it takes at least 6 months to start seeing a website take off, because the implementation of tools such as SEO takes already several weeks.
This “lack of breath” in projects is seen every day with excellent sites that launch, but most do not stand the distance and are abandoned after a few months.
For example after a blazing start most sites and blogs lose their vitality and demotivation.
The problem is that as the results do not appear before 9 months, people are demotivated …
To avoid this it is necessary:
Make a plan at 9 months and follow its progress
Make money fast (by selling your products, services …) to motivate yourself
Meet other people to get back to success stories
9 – Unless you have a developer friend (or money) you will have to learn the basics of website creation.
Initially we are tempted by turnkey solutions that promise to make his website “without knowing anything about HTML”.
But very quickly we see the limits in the evolution of these sites and without a minimum of knowledge we can not change his website or launch new projects.
Some people use the site creation tools of their hosts, but on the one hand they are not optimized for SEO, but in addition they do not convert Internet users prospects / customers. !
So you have to learn how to create websites by yourself and manage on your own with solutions like WordPress for content sites (or Prestashop for eCommerce)
WordPress is simple and powerful, and it saves money because the community is huge.
You have :
A community of people who can help you
Plugins and themes to customize your site without development
Links with other tools (emailing …)
In addition to that, you need to know a few HTML codes to handle everyday situations … and you will see that as you go, you will go further and further.
For ConseilsMarketing.fr, we had the minimum knowledge in HTMLn and little by little we get to know MySQL … to maintain these sites and make small alterations.
On the other hand for heavy work (creation of site …) it is more interesting to call on specialists who are used and who do you the work in a few hours whereas you would have lost days and days to realize them …
If you do not have a large budget, you can hire a freelance or a trainee, or even offshore (see our article on how to build a website Off Shore).
10 – Do not talk about what you do not know before you can prove it.
If you say things, always be careful to prove it through your experience or references from other sites, otherwise watch out for flames.
The best is to experiment for yourself and then report it.
The technique of “I try and I show you the results”, and very appreciated because it shows the practical aspect.
For ConseilMarketing.fr this is what we always do: we experiment ourselves a technique, and then we publish the results.
So you put yourself in expert, thanks to several feedbacks.
Alternatively it is possible to synthesize what other people are doing and say and to confront them to reality.
11 – Do not break prices on what you do best!
Do not make the mistake of offering at a discounted price what you can do hoping to catch up on the amount of turnover …
If you want to live on the internet you have to identify what you are doing well and what people would be willing to pay (skills or talent they do not have), and sell it at the right price.
You are very good at writing arguments? Are you good at Web Design? You are a great graphic designer …
Sell your talent and promote it via your websites, you have to be proactive and put forward its services.
Similarly, do not think that small businesses, freelancers, SMEs … have money to buy training, consulting …
SMEs / VSEs / Freelancers … want practic
12 – Stop thinking like a blogger, think like a Marketer and start a business!
Writing tons and tons of high value content is ultimately a waste of time …
It is better to optimize your time to promote your content with a great principle: 1h of work = 1h of development.
Creating good content, without making it known is useless!
You have to find a way to show your work quality to as many people as possible, because it’s not Google who can do it for you!
You must learn how to sell yourself, how to network, how to promote yourself …
If you do not know how, check out my Buzz Checklit.
Remember that there are dozens (see hundreds) of Professionals like you on the Internet, not only in France.
What makes the difference is not always the quality, but simply to be first on Google, to have a good network of affiliates, to appear on a famous blog …
13 – You can not do everything, give up this idea forever!
To succeed on the net you have to work as a marketer and work in a team: you have to delegate the tasks that will waste you time and that will not create added value.
For example on ConseilsMarketing.fr I delegate tasks with low added value like the transcription of videos.
It’s a job I used to do myself … and by saving 1 hour I was able to focus on what really brings in money and targeted traffic.
For Jobs online shopping in Karachi did not create the job site, I found an open source solution, and subcontracted the set-up (it took less than a day to have the site turnkey ).
On the other hand I focused on promoting and optimizing design.
Similarly, do not hesitate to ask other bloggers for help to produce content (via Guest blogging), propose Win-Win partnership agreements …
14 – Estimate how much you can sell your services and set the price you will set.
Do not waste time doing things that do not earn money, otherwise you will lose hours for nothing …
Always have a profitability perspective (how will it bring you money).
For your services, it’s the same: estimate the price at which your products or services can be bought (make quotes with competitors, make competitive intelligence …), then calculate how much you have to sell per month to make this activity profitable, and finally divide this number by the number of hours you will work on this project.
You will see immediately if your project is feasible or not … So you will have a good basis for thinking about what to do and not waste your time.
15 – Define clear and measurable objectives … and above all achievable!
Short and medium term goals must be set to stay on course.
Short-term goals will help you know where you are and what to do from day to day, and in the weeks to come.
You will have a clear mind and you will find great satisfaction in achieving your goals.
The long-term goals allow you to define your vision in the coming months to guide you throughout the year.
These objectives can be to release a new site per month, to find a new niche, to reach X thousands of visitors, to extend your influence on a sector of activity …
16 – The number of your subscribers to RSS feeds, your Facebook Fans, your followers Twitter is not a good indicator of traffic.
Having a large number of subscribers to your RSS feeds, Facebook Fans … does not mean that you are going to make more money.
Indeed you do not have the “hand” on the relationship with these people:
– you have no record of these readers (no email, no contact information …)
– you are at their pleasure to visit your site or worse they unsubscribe
– you risk that they do not even visit your site because they are overwhelmed with information!
These data are only indicators of popularity, but your goal on the internet is not to become “popular” but to live from your activity.
Your goal is to create a list of prospects by email to master the communication.
You can then send them communications, sell them products, encourage them to click on your ads … must be your main goal (and not wait for their “goodwill”).
17 – Having important traffic is one of the ingredients to succeed … but not enough!
If you do not have enough traffic you will not expect critical mass to achieve a minimum of profitability.
It should be remembered that a “normal” site has a conversion of 2%, that is to say that out of 100 visitors 98 leaving without doing anything.
Your goal should be to improve the conversion and to have more prospects.
To know how to do here is a free guide “52 tips to get more leads with your site”.
Having unskilled traffic is useless: you can have thousands of visitors, but a ridiculous turnover if they just pass or if they are not interested in your offers …
You need targeted traffic with people who are sensitive to your offers that click on your ads …
Sometimes a mailing list of 2000 people is enough to generate several hundred euros of turnover, provided you have people willing to pay and that your offers are relevant.
To identify the suitability of your site and your visitors, just analyze your bounce rate, the number of pages viewed, the time spent on the site … but especially the number of prospects who subscribe to your newsletter / list to visitors.
If you have less than 2%, everything remains to be done!
And you will immediately see which sites and tools bring you real targeted visitors (see our article on analyzing the rebound rate of a website).
18 – To earn money with Adsense it takes thousands of visitors …
If your business model is to make money with Adsense, you will need to make thousands of visitors to start making a living.
Indeed Adsense only pays a few cents per click, which is too little to generate revenue.
We must multiply the number of blogs on different themes to hope to earn a minimum of money and on areas where the click is very rewarding (eg meeting, stock market …).
To avoid wasting time on ads that pay almost nothing to click, you need to identify which keywords are most relevant to Google’s keyword suggestion tool.
Go to Google Keyword Planner then analyze the keywords of your topic and sort by CPC, and you immediately get the keywords on which to make blog posts.
For example on ConseilsMarketing.fr, the most expensive keyword is at € 4.01 and it is “Campaign of sponsored links”:
19 – The newsletter is one of the keys to succeed in making money.
By making targeted offers to a mailing list interested in this offer you can expect to reach order rates of 1 to 5% (sometimes even at rates of 15 to 25%).
Offering good products to a good target is therefore essential.
For example, if you are doing affiliation and you earn € 10 / form filled, and you have a targeted mailing list of 5000 people you can expect an order rate of 1% or € 500 of turnover.
On the other hand with an untargeted mailing list (order rate estimated at 0.1%) you will have to have 50 000 people to make the same € 500 of turnover …
But creating a mailing list of 50,000 addresses requires a lot of work, while 5000 addresses targeted is already more profitable.
In the same way you have to analyze the results of your sendings (the clickers, the openers …) and segment your base contacts by doing for example surveys.
To learn more, read our article on the 9 major families of tools to generate money via a website that lists the main French-language sites.
If you are looking for a tool to set up channels by sending automatic emails or newsletters following an inscription on your blog, we advise you to use Aweber. Indeed for only $ 19 / month you can schedule the sending of emails to your prospect lists.
Aweber can serve
– to make sales in 2 stages (inform then sell)
– to carry out correspondence courses or training courses
– to send newsletters
It is one of the most effective tools on the market to set up automatic email sending chains!
20 – We do not succeed on the Internet (only) on a stroke of luck …
We all remember the same story: the 21-year-old guy who created the “1 million Dollar HomePage” and made a fortune
Or those viral videos that have been around the world with a really simple idea (ex: Where is Matt) … but these are “exceptional” exceptions.
Today on the internet we do not succeed by chance: do not count on a good idea, and a little luck to earn money on the internet …
We must build a real action plan (pre-launch, launch, reactivation …), use eMarketing tools (social networks, adwords, ebook …), spend money (do instead of doing, spend in advertising) … and count on the luck factor only as a “bonus”.
The statistics will show you very easily that for X prospects contacted via forms you will make X-y quote, and X-y-z orders. You must follow your evolution of visits, of CA … and act before being in a dead end.
21 – Do not sacrifice your friends and family for the benefit of your business!
It is almost essential to work 10 hours a day to get your business off the ground … but it must be temporary.
If it persists for more than a few months, you have to ask yourself “Why am I doing this?”
A job or money will never replace his family or friends … but unfortunately we realize it too late (when you leave, you’re sick …).
It is therefore essential to reserve “personal” time slots for your loved ones in your overbooked calendar.
22 – Give yourself time to please yourself …
With the Internet it is possible to spend 18 hours a day in front of the screen and lead relationships only virtual … and enjoy!
Nevertheless you have to learn to press the OFF button a
nd live in the “real” life: go for a drink with friends, make a restaurant … even if you have a job over your head.
Similarly when you work, set time to please yourself so you do not become a slave to your PC and ultimately no longer enjoy surfing and consider your work as a chore …
Define rules with rewards when you have worked well or to punctuate your days (eg see some jokes before starting work)
You must regularly unpack, get out of the handlebars, see other things … which will allow you to take a step back, enjoy your life and boost your creativity.
23 – It is not necessary to write an article every day.
Most people will tell you that you have to publish articles several times a day to generate traffic and become “influential”.
But if it is true that
– the more you publish, the more you are spotted by Google
– the more you publish, the more you will be present on key words and thus visited frequently via natural referencing …
– The more you publish, the more alive your blog will be, the more users will subscribe to your newsletter or to your RSS feeds
– the more you publish, the more users will come back regularly to your site.
… we must not forget that it is also important to promote your content.
A good rule of thumb is for 1 hour of content generation to spend 1 hour promoting it through other blogs, Facebook, commenting on influential blogs …
Many blogs are super qualitative, but they are not valued enough and so they remain totally unknown while the quality of their articles should make them become references.
24 – All words are not equal …
In your titles and articles it is important to use words that are searched by your visitors in order to generate traffic via natural referencing (and if possible targeted).
Indeed you may be used to use all the time the same vocabulary while there are alternative expressions very used by part of your target.
For example, if you sell payroll software like Ciel Paye, you will naturally use words like “payslips”, while others use “payslip” or “payslip”.
In this case it is precisely “Payroll” which is more sought after, which did not seem obvious given the name of the software.
25 – PageRank does not mean anything … except for the sale of links …
Having a good PageRank does not mean that you will be well ranked by google on keywords …
A new site can have a good pagerank and attract few visits, and a relevant site have a small PageRank but be in first position on a targeted term …
The PageRank is not directly related to the positioning in the search engines …
So do not be blinded by those who send you emails offering you links to sites with high PageRank.
It is useless, except they have not understood anything about SEO!
NEVER accept links from other sites.
26 – To become “influential” in your field you have to build your network.
Indeed there are probably a dozen blogs on your theme that can be as good as you, but what can make the difference is that you can know other bloggers, Webmasters of influential websites … and that thanks to their links to your site you can be considered by Google and the influencers of your sector as the reference …
This eRépuration is built through the quality of its articles, but also by a relationship and a good search engine ranking.
It is also important to meet “in real life” other bloggers to get to know and build real partnerships.
This involves building a real network via social networking sites such as Facebook, Twitter, Viadeo, LinkedIn … to animate your community, keep them abreast of your news …
In particular, the occasional participation in Facebook groups on your theme is a good way to make yourself known.
It’s also about making contacts via Email and in real life.
For example for ConseilsMarketing.fr we store all the relevant contacts in a directory “ConseilsMarketing” of MS Outlook to write them directly as part of “information campaigns” on important events of the site (eg our marketing advice contest ).
27 – Visitors to a general blog or a non-specialized social network do not pay attention to your ads
Do not expect a click rate greater than 0.5% for a generic blog, or via visitors from social networks.
It is only with a targeted blog and targeted visitors that we achieve a performance of 2% to 4%.
This is due to the simple fact that the “generic” visitor comes to distract themselves and not to find a solution to their problem.
So you can have thousands of visitors, but almost no clicks and no prospects who click to sign up for your newsletter via your eBooks in the navigation bar of your site.
So you have to put your ads in your articles, as you have seen previously with the free guides that are proposed.
Do not hesitate to put a pop-up (even if it does not affect the image of your site), but do not make it appear right away … wait a few minutes!
To improve the conversion, you must bring value to your reader … because it is by bringing value in exchange for his email that you will manage to collect emails.
We must, therefore, attract people who have a need or a problem by an article, a video, an ebook … that brings a real concrete solution to a specific problem and will be resolved in a minimum of time.
This is, for example, the free guide “21 days to blog as a Pro” that brings a concrete result in a reasonable period of tim
28 – Create your own products and services
You have to implement a progressive product range, which allows you to start a commercial relationship with a prospect, but above all to go upmarket and earn money.
Indeed you will NEVER earn your living on the internet by selling eBooks at 7 or 25 € … you have to sell more expensive goods.
For this the ideal product range is:
A free product to get your prospects
A 7 € product for a “risk free” purchase and within everyone’s reach
A product at 25 € or 47 € to go up a little in range
A product at € 97 to make more value
A product between 149 and 297 € for complete methods
A recurring product between 10 € 25 € / month to ensure your income over time (possibly with a first month trial at 1 € …)
From consulting / service “on demand” to about 125 € / hour
Custom consulting at 800 to 1000 € / day
Only with this range of products, and renewing your products regularly will you manage to get out financially.
If it’s too long to create at first make at least:
A free product
A product at 7 €
A recurring product at 10 € / month
A product at 97 €
Consulting “on demand”
You can see our range of services to inspire you.
29 – Be unique!
There are dozens of blogs and websites that deal with the same articles and news topics …
You will recognize them easily because you will have a feeling of déjà vu by watching videos seen ten times on the leading sites, articles that one already has the impression to have read 10 times …
So you have to offer unique content and get out of the way to make a difference.
This involves defining an editorial angle, creating a personality for your articles, giving an opinion … in short, make sure that your approach to the subject is different.
For example in ConseilsMarketing.fr we make the choice to talk about a subject thoroughly when we treat it (for example our Adwords Folder).
We do not do small 20-line articles with advice going everywhere … we make real accurate records as complete as possible … which makes us different from all other French-language marketing sites while we all talk about the same thing: marketing!
But you can choose a different editorial line:
30 – If it’s hard to be unique, give yourself a strong personality!
This is particularly the case for overexploited themes such as marketing, news people, computer news …
In this case it is advisable to give a personality trench to his site (critical, trendy, visionary …) to encourage the adhesion or at least a reaction from his readers.
31 – When creating a new site you must first define what you will do with it.
Your goal should not be to create a site to generate traffic and become a reference, and only then seek to monetize your traffic, but the opposite.
You must first know how you will earn money (Adsense, Affiliation …) in order to know if it is a profitable niche (ex: see the affiliate commissions of this sector, the price per click Adsense …) , and then give you the means to attract the target who will click on your ads.
Be careful also to estimate the volume of traffic on this theme …
Remember that click rates are usually 1%, if you have less than 150 visitors / day you will not make much money (unless CPA is important) …
32 – A relevant article is much more effective than dozens of average articles.
One of the keys to getting links from other sites is to write something really interesting. If it’s warmed or rough, you’ll be drowned in the mass.
By forcing you to post an article every day you will lose your relevance, your creativity, your inventiveness, you will spend less time promoting your articles …
Some bloggers are even affected by “burnout”: by dint of wanting too much too often, they are rinsed, disgusted and demotivated.
You have to know how to manage your effort over time (eg by planning the publication of articles, by giving yourself a less sustained pace of publication …).
Similarly one of the most common mistakes of neo-bloggers is to make a series of half-page articles …
This is exactly what you should not do! On the contrary, it is necessary to group this series of articles into 1 or 2 “reference” articles at most. Without “exceptional” content, no one will want to link to your articles.
The proof with ConseilsMarketing.fr where our best and biggest articles that have driven the most backlinks and visits by Google are the “reference” articles.
By dividing a big article into multiple ends it reduces the power of attraction …
Note: List in an Excel file 50 expressions and keywords on which you want to position yourself. Then sort out the most relevant keywords, and make a publication schedule with the different articles and contents on which you position. You will have a line to follow.
33 – If you do not have time to promote your articles … it’s because you publish too often.
Indeed only the big sites can be satisfied with their natural notoriety to attract visitors. So you have to fight every day to gain visitors and increase your visibility, instead of trying to publish more and more articles.
You must resist the temptation to write incessantly, even if you like it or think that your readers will leave you because you have not published anything for 2 days.
34 – When you write a “major” article, let it rest for a few days …
This is one of the big secrets to a good article: do not publish it immediately, but leave at least one night to let your idea mature and then go back to your ticket and edit it.
Thanks to this little time of reflection you not only take a step back on the text that you wrote, but in addition you will find new ideas!
35 – If you decide to write a relevant article every day, do easy writing …
Most amateur bloggers are emptied (creativity, tiredness, weariness …) after 4 to 6 months with such a pace of intense publication …
If you absolutely want to write one article a day, choose an article series that is easy to make and fun.
In the example of ConseilsMarketing.fr we offer every day “The Pub of the day”, which takes less than 5 minutes to write per article, and the weekly publication is scheduled for the weekend for the entire week.
In the same style it is possible to offer articles “easy writing” as:
– The advice of the day
– Express criticism of the day
– The link of the day
– The image of the day
– The mood of the day
The first thing to know is that SEO is not an “art”, let alone a case of “guru” who have “secrets” to make Google obey the finger and the eye.
As soon as you see these kinds of statements, go running, it’s an amateur that you have in front of you …
To improve the SEO of your website there are methods that work very well, without having to be a computer scientist or a Web developer (although sometimes it can help).
For the record Google is only a mathematical algorithm that analyzes data …
37 – SEO takes a lot of time …
This is a job that must be done constantly to maintain a situation, and often produces results only after several months …
So do not just rely on natural referencing to advertise a website.
Initially you will have at best a dozen visits / day!
Natural referencing is part of a long-term strategy.
38 – Do not dream: it is not possible to be the first N ° 1 for several competitive keywords with a single site.
The key is to create 1 page (ex: 1 blog article) for 1 keyword, and to make links (from your site or from other sites or from social media
If your topic is hyper competitive, you can create multiple sites dedicated each to 1 uncompetitive keyword to generate targeted traffic, or create a multitude of small articles on your blog that point to the article with the main keyword. heard this technique is valid for keywords not competitive, on keywords with strong competition a small site, even targeted, will not allow you to be in the first.
39 – It is possible to acquire relatively easily traffic with images.
This does not necessarily bring hyper-targeted traffic, but it may be worthwhile for some sectors.
For this, use a file with your keywords name (eg “keyword-numéro1.jpg” rather than “image5.jpg”), fill the ALT attribute in the IMG tag, insert illustrative images to text, add legends …
If you have not done so, do not forget to check the option “Include my site in Google’s image tagging feature” to be used by Google.
40 – Being indexed as quickly as possible should not be your priority.
This is the classic mistake of beginners who want to appear in 48h on Google for their keywords, even use the services of sites that offer referencing in 24 hours on 1000 websites …
On the one hand it may penalize you more than serve you (Google identifies abnormal behavior), and even if you are referenced you will have a lot of difficulty initially to obtain visits for keywords already trusted by dedicated sites.
On the other hand, as soon as you have made a Tweets, a link from a site … automatically Google will locate your site within 24 hours.
This does not mean that he will put him in the top positions (because he does not know if this content is trustworthy), but he will at least recognize you.
You have to learn patience and accept to see his site climb from day to day, to eventually see him finish first on a request.
Natural referencing is a tool that develops its full potential over time.
Natural referencing is a “bonus”, which should never be the basis of your strategy for launching a website, nor your only tool to generate traffic.
41 – To be in the first on Google will flirt with the limits of the system.
Although we must think first and foremost of its visitors, we must also think of Google.
This is called making the Gray Hat SEO, ie being in the gray zone (the black zone or black SEO being the practices prohibited by Google).
Indeed in the jungle internet white geese are devoured by unscrupulous wolves …
It is therefore necessary to know how to use the “faults” of the system, while knowing where to stop.
Indeed ALL sites that are in the top positions on competitive keywords are “optimized”.
An example of optimization “Gray Hat” is the “sitemap” which are totally useless for a reader, and which serve only to make go back pages or themes more relevant for Google, it is the links between the different pages of a website to go up a particular page …
If you want to “spy” on your competitors (or natural SEO agencies) and find out which sites are used to be better placed You will sometimes be surprised to see what happens after the first 8 pages of external links with phony blogs, link farms, directory sites …
Also observe the page structure, the name of the HTML pages and images, the keywords used … and you will easily obtain information for your own optimization.
42 – Do not expect to fool Google forever …
With rare exceptions, all those who cheat with Google (buying links, firm blogs …) end up being caught and find themselves at some point or other downgraded in the SandBox or Blacklisté.
When we cheat “too much”, being spotted by Google is just a matter of time, and when Google sanctions it’s weeks of hard work that are lost.
For example there was a time, where the anchors (ie the key words used to encourage clicking) were over-optimized: we saw everywhere the anchors of the type “keyword to optimize” instead of “click here” / “On this link” …
Google has finally penalized all the sites that made this kind of over-optimized links …
The smartest separate their hyper-optimized sites from their classic sites (different servers, different Google accounts …), and they use the money earned in an honest way to finance “clean” sites and build a business along the way. term…
43 – Google does not refer to sites, but Pages.
It is also a mistake to think that Google judges your site in its entirety for a keyword.
Google analyzes page by page the relevance on keywords and expressions.
So do not think that its site will be well positioned for 1 keyword, but we must think that a page will be well positioned for 1 keyword.
We must think each page for a keyword or expression.
However, it is true that the pages girls (= sub-pages) of a mother page (main page) give a little of their “relevance” to the pages above.
Which means that you have to maintain a thematic coherence and not to make pages with totally different subjects on the same site.
Do not forget to work your internal architecture taking into account an easy reading by Google, knowing that since June 2009 links “no follow” (which tell Google not to visit the link) in your pages do not allow more to upgrade one page over the others (the “PageRank” Juice).
The links in NoFollow should therefore be used only to indicate to Google that there is really a page without interest for him in a site (ex: a page About …).
So do not want to attract visitors to its home page, but pages optimized for sub-themes different from a main theme.
A little trick to check the readability of your website: make a SiteMap and check that there are not too many reading errors.
44 – Google is the only engine that counts in France.
With 95% of Google market share is unavoidable.
Forget about Yahoo, Bing … which each represent less than 2% of visits each.
To optimize your visibility it is essential to obtain links from other websites (classic sites, blogs, forums, social networks …).
These targeted sites will bring you their lots of targeted visitors, in the case of forums and social networks often people looking for solutions that will be particularly receptive to offers you can do them.
45 – Google does not put notes on sites and pages “at the customer’s head”.
The principle of Google’s natural referencing is an algorithm that ranks sites according to what it can analyze on a page.
But there is not an unlimited number of variables to analyze in a website:
– keywords, titles
– the bold words
– the structure of a site
– the name of the files
– alternative texts
46 – Your domain name is important to rank well in searches, but it is not everything.
A domain name is not everything, but having a domain name with your keywords will help you to be well positioned on an expression.
“Premium” domain names (those with the exact keywords in .fr and com) can provide you with important traffic for a highly sought expression as soon as you produce content and optimize the pages.
In the choice of the domain name, prefer
If you have a known brand, buy the .eu, then a .net, and drop the other type of extension (except strategies in .tv or .tel).
For compound words, prefer “-” rather than pasted words and “_”.
On the other hand, having a domain name does not ensure systematic success.
For example, as much as the keyword “Marketing Company” is highly sought after individually, as much our site online shopping in Islamabad does not get many visits via these keywords because despite a very good placement this expression is little typed individually .
47 – There is a high latency in Google’s ranking.
For example a well ranked site will take time before being relegated to the rankings.
And in contrast a new site will have difficulties to quickly reach the first page for competitive expressions.
We must be patient when we seek to position ourselves on a new theme.
Changes are only sudden when Google changes the rules of its algorithm, or in the case of a penalty.
Morality: we must start as soon as possible to prepare the ground by launching as soon as possible a domain name, even with only a few pages via a blog, to then move to a more complete site.
For example initially launched a blog under the name “The Palermo Project” to create a first notoriety on the brand and attract an audience.
48 – It is not worth putting ads (affiliation or Adsense) on a site that has just launched.
Indeed for a young site having too much publicity hinders the advancement of its ranking in Google.
For example if overnight you put an Amazon link, FNAC … on a well referenced page, you are likely to lose part of its ranking in Google!
It is more interesting to make a site without too much publicity at the start (except for your own products), and then put ads when traffic starts to generate.
Moreover, we must know that when we are not in the first 2 pages visits from SEO are very limited (gold in eCommerce is often more than 90% of visits, for a blog ‘ is at least 60% …).
So it’s useless to be too commercial with a new site, and instead attract with rich content without too much ad
49 – It’s not worth watching the density of your keywords …
The rule of 5% of keywords not to be exceeded in a page has become almost obsolete.
Indeed Google has long been able to analyze sentences in a more refined way, and so it’s more semantic optimization (synonyms, adjectives, overall meaning of the sentence …) that must be used to improve its SEO. Once again, this confirms that you have to write for your reader and not for Google.
50 – Keyword generators are only tools, it’s not the absolute truth …
On the one hand, keywords of keyword generators only give very coarse results and distort the view if we do not pay attention to the expression sought (broad meaning or exact expression).
On the other hand they do not take into account the “real” keywords used by your prospects and customers, but a volume of keywords.
So you have to rely on your experience, real tests, your keyword statistics typed on the websites, the advertising of your competitors … The keyword generators are there only to help you optimize your stock of keywords.
51 – To judge the quality of a keyword, nothing beats a test!
The best way to check if a keyword is worth developing a site is simply to create a simple landing page and make an Adwords or Facebook Ads campaign, and see the conversion rate by keywords.
Indeed it is only tests (even on a few tens of euros) that will know what are ultimately the keywords that make your best response.
52 – The best way to improve your SEO is the links from other sites.
So far, which allows to obtain the best SEO and more “natural” visits are backlinks (links to its site from other sites of the same theme). So to place yourself in front of your competitors just have more and (mostly) better links.
If you have a large budget, it is interesting to buy links to the most important sites in your theme (blogs, classic sites …).
For that, just type your keyword on Google, and see who comes out first.
You can buy either links with keywords or classic ads.
If you do not have the budget start by looking at what are the links of your competitors (see SEO Moz, SEMrush … in our list of free and paid SEO software) and try to get links through these websites … Indeed if your competitor got this link, why not you?
In addition to be better placed, it is also necessary to obtain quality links with specialized sites (eg your Marie …).
On the other hand do not waste your time with generic directories and link farms.
The best backlink to get is the one with your keywords in the anchor of the link (the words underlined in the link), knowing that it is necessary to have a strategy of obtaining harmonious links: it takes blogs, sites, directories … and different anchors (click HERE, this article, “keyword” …) to have an SEO that is “normal” for the algorithm of Google.
53 – The comments on the Blogs are not good Backlinks.
Even though they help with SEO, commenting on Blogs is not as good as a real link in a site or bloh article.
Comments on influential or thematic blogs should be used to attract targeted visitors or to attract the attention of the Blog Manager.
54 – The sites of bookmarking, curation … are interesting but bring little to your sites.
The bookmarking (delicious …) and curation sites (Scoop.it, Paper.li …) allow to share and discover quality content, but they bring few visits.
The report time spent submitting your links and number of visits / backlinks obtained is low.
It’s interesting to contact influencers who have a strong reputation, but it does not bring many improvements in your SEO.
55 – Being well positioned for uncompetitive words or expressions is easily attainable …
The challenge is to be present on keywords that generate a lot of traffic …
That’s why it’s sometimes more interesting to optimize a site for sharper keywords that attract hot customers (eg “buy product XXX”) than to run out on a competitive keyword.
However, if you are well placed on a competitive keyword, expect a fight every day to maintain your rank …
Similarly, do not point all your links on your home page, and prefer links to internal pages with content related to the site or keyword.
56 – Take height in your SEO strategy.
Think more in terms of market and segments to occupy rather than in terms of keywords.
Indeed a major keyword is only the tree that hides a forest of profits.
For example with ConseilsMarketing.fr we are present on the consulting market, with Jobswe are on the job market marketing, with Entreprise-Marketing.fr is marketing curation … All these sites are related to the theme of Marketing.
Indeed it is always easier to extend its activity on a similar theme, which will capitalize on its current readers, than to attack a new theme that you do not master and for which you will attract visits.
57 – Look at your sales and your prospects more than your Traffic.
You have to focus on the generated revenue (conversion rate, CA …) and the size of your list of prospects, only on the volume of visitors you have.
Remember that you must attract prospects, not onlookers.
58 – The duplicate content is not so bad …
Do not waste your time looking for copiers … Being copied is more than a recognition, and Google knows how to analyze the original sites.
Duplicate Content is dangerous if you reproduce on your site too much external content or if sites with high notoriety copy your texts without putting links towards you.
59 – Do not make hyperlink swapping.
If a site proposes to you to make a link exchange, and that you see that it practices it to excess (many links in home page, in the internal pages …), do not accept.
On the one hand these sites give links of lower quality, but in addition you risk being penalized by Google as a “cheater”.
60 – A WC3 compatible HTML code will not greatly improve your SEO.
Having a site that is 100% compliant with WC3 standards has very little value for Google ranking … the most important thing is that your site is easily readable by Google and by users.
In addition, if you use a CMS (recent site creation tool), your content will be optimized according to the standards in force.
So adopt tools like WordPress, Prestashop … and update the versions regularly.
61 – If you need to migrate your site, do not delete it altogether …
Make a 301 redirect from your old site to the new one, so Google will retain some of the site’s ranking.
Do not quit hosting any more simply if you think that a “badly rated” site is on the same server as you …
Indeed Google analyzes site by site, without taking into account the server.
62 – For your blog articles, always prefer quality over quantity.
Better a long article with a lot of quality content that will give you an important reading time and a low bounce rate … and especially backlinks from other sites.
It’s useless to try to flood a theme or a keyword with dozens of micro articles.
Sometimes 1 or 2 articles can better position you on a keyword than several tens.
For example, we did a single article about Simply Market supermarkets with a video from the site of Olivier Dauvers, but this video positioned us immediately in the first positions for this keyword because the content is original, interesting and relevant (this which means a long reading time, many comments …).
63 – Writing a blog requires a lot of time.
Thanks to a blog you can generate external links, publish content … and thus improve your SEO, but it requires a lot of time …
If you do not have 4 hours per week to spend, go your way. Writing a good article requires at least 1½ hours of work.
Holding a professional blog is not mandatory for all companies, on the contrary!
Similarly if you want to make money with the articles of your blog, you have to choose topics that yield money, otherwise you will only be paid a few cents per click …
64 – The title of the article is the key element to attract prospects.
Just like journalists you must think carefully about the titles of your articles, whether via Facebook, Twitter … or on your blog for SEO.
Knowing that to improve its SEO, it is strongly recommended to write several titles: 1 for his blog that responds to the words typed by users, 1 for social media likes to push to click, 1 for sites of recovery articles to make informative …
All this to be present via several different titles for the same content.
Your title must answer the need or the question posed by the user (for more read our article “How to launch a blog Pro”).
65 – It’s best to talk about what you know … if not do some documentary research.
We only talk about topics that we master well.
To help in the writing of an article (and as we never know 100% of a subject) it is always necessary to make a documentary search on the French and English sites to glean additional information which one would not necessarily have thought.
This is the technique practiced by journalists to write their articles, so you must have the same rigor …
66 – Newsletters are good, but auto responders are better!
A site without a newsletter by email, without a white book to download, without a series of articles that pushes to return, without regular content updated, without subscription to RSS feeds … is a useless site because the visitor will only be passing through .
Here’s a graph that shows you how a prospect list is more profitable than simply generating traffic:
Your goal should be to capture emails, but also automate the sale.
In this an auto-responder will allow you to automatically send messages to your prospects, without having to think about writing a newsletter.
You will model the sales cycle with a dozen messages (informative content and promos), which put your site on autopilot.
Here is an example of messages graphically:
67 – Think of the traffic of your website as a river!
Your website is like a river that is fed by many rivers and streams that generate significant traffic …
To feed your “river” you have several sources of supply:
– Rainwater = items you post daily that are referenced by Google
– Rain storm water = links from other sites (social networks, blogs, forums …).
– The monsoon = an article that buzz strongly, a white paper …
– The diversion of another river = a link from another site influential to yours via guest posting
– A dam = a series of articles that you have in reserve and that you publish regularly
– The morning mist = The paid advertising that regularly brings its traffic
– The water you sell = Google Adwords because it is a significant cost
It is still necessary to diversify its sources of traffic supply for its website in anticipation of dry seasons (eg the months of May and August), and not be 100% dependent on a single source of traffic, c that is, Google’s natural search engine.
Your goal must be to improve your SEO, but also to use other sources of traffic.
For this you must constantly search for sustainable sources of traffic: external links, articles …
68 – If you have a blog use the guest posting to diversify and boost your traffic.
Inviting other bloggers to your site can easily generate quality content, and allows to give diversity to your blog.
You can receive bloggers, specialists in a field, do interviews … or simply use news like event reports, news events …
69 – Think about analyzing the quality of the traffic that is generated.
Keep a close watch on the statistics of the visitors to your website: the bounce rate, the time spent on the site, the% of new visitors, the conversion rate, the generated revenue, subscriptions to the newsletter …
You will see that sometimes sites that bring a lot of traffic are not necessarily the ones that bring the most qualified visitors. Do the same for keywords, you may be able to redo several articles on these keywords or similar keywords.
For example, here below is the analysis of visitors to our website via the Digg Likes and Bookmarking sites at the end of 2008, and we see that all sources of visits are not equivalent.
70 – Make press releases, even if you are not a multinational.
If you have an interesting news and especially with added value (results of a study, information on an innovation, release of a product …) do not hesitate to write and distribute a press release (see our list of site press releases which also details how to write a good press release).
This is particularly good for natural referencing on some sites
71 – Having a huge mailing list is not the goal.
What is important is to have an active and reactive list on a given theme.
It is more interesting to have the emails of 5000 people interested in a subject and ready to buy, than 50 000 email addresses collected via a contest with “professional players”, fake accounts, phony addresses …
The subscribers to your list must trust you, and you must offer them offers (membership, sponsorship …) of quality.
Offering free (ex: design templates, plugins, an ebook …) is not necessarily a way to recruit buyers.
To always offer free one does not accustom his readers to pay … hence the importance of quickly proposing an irresistible offer (ex: an ebook at 7 €).
On the other hand, it is not because you give a free majority of your added value (advice, ebook …) that you will not be able to sell it with a little more added value or if it saves time for your target.
For example Darren Rowse wrote a series of articles “31 days to have a better Blog” (ebook English), and then he released from these articles a paid ebook (with more content) at $ 19.90!
72 – Your mailing list must receive quality information.
You must bring interesting and value-added information, not just product promotions.
Your reader has to say “Ah, here’s the newsletter of the month, what’s interesting this month”.
73 – Segment your mailing list to send even more targeted and relevant messages.
If you have an important mailing list, do not hesitate to divide it into a subgroup in order to have targeted mailing lists on which you can send messages and more targeted offers (eg students / professionals, golf enthusiasts / football…).
For that, make surveys, articles dedicated to a topic with tracking of the link … or simply of the behavioral analysis according to the links clicked in an article on several thematics.
74 – Coregistration is a good tool to increase the number of its readers.
The coregistration, the exchange of visibility on newsletters, exchanges of articles between two bloggers … are good levers to boost the number of its subscribers.
But for this to be optimized it is necessary to work these subscribers immediately after their registration via an irresistible and specific offer (discount coupon, discount …).
These people have a different behavior from the traditional subscribers. You must treat them differently than your usual subscribers.
75 – To attract visitors, the AIDA method is essential.
The AIDA sales method is based on the following principles:
– Draw attention
– Create Interest
– To provoke Desire
– Push to Action.
Feel free to re-read your commercial offers, announcements … to verify that these 4 elements are present.
Likewise, your ad must answer these questions:
– Why would I buy this product?
– What does it bring me?
Remember that your prospect will not buy your products for no reason (except exceptional business). Similarly, it is not a list of functions or characteristics that will convince him, but the benefits he will find there.
76 – Sales clicks are different from person to person.
For your advertisements, remember that each person is more or less sensitive to certain signals:
for some it’s the visual (a beautiful image),
others are sound (a video),
for others it’s factual (text),
for others it’s rational (numbers),
for others it’s emotional (dreaming)
Your ads and messages must therefore appeal to all these stimuli.
77 – Testimonials are an important element to convince your prospects
It is very important to humanize your company, your products, your customers …
To reassure you must add photos of your employees or your premises, give an email and a direct phone number …
In an increasingly virtual world, having real people reassures and gives credibility to a business. Companies that only offer forms make very impersonal “world company”.
78 – To improve your hooks copy the best!
When you receive sent by major merchant sites (Rueducommerce.fr,pkbazaar.pk when you read the covers of magazines and newspapers … you do not just read the information, but analyze what is made by these sales leaders.
If you can, make a notebook with a collection of the most beautiful creations to inspire you the day you need it.
79 – Too many choices hurt the sale.
To increase the click rate in your newsletter and emailings, reduce the number of links to click and calls to action.
The more you direct the reader to what he needs to do, the more successful you will be.
If you give too much choice to the user, he will doubt and put your email aside to make the decision later, he will scatter by visiting several links without replying to your message, he will try to learn more and compare with other offers …
80 – The story telling is a good grip to sell a product.
Remember that you do not only sell functions, user benefits … but also emotion.
And this is where Story Telling comes in humanizing products and companies with beautiful stories (see our article on Story Telling).
81 – It is possible to gain notoriety and credibility through signs of recognition.
Signs of recognition can be
the testimony of a person credible and known in a specific field (ex: Eric Dupin who proposes to read ConseilsMarketing.fr credibilizes our site),
via a study (eg the recommendation of the accountants at Ciel),
via an acronym of quality for an eCommerce site (Fia-net, Google Vendors Approval …),
via a news event (X customers trust us, as seen in Capital …)
82 – Always add a simple call to action!
Your call to action must be clearly visible in your advertisements (click HERE, I buy …), in your blog posts (What do you think, Vote for us …), on your website (Newsletter subscription … ).
You must link your reader to your website so that he feels involved in his development.
By doing this you will be amazed at the number of people responding to a direct request (see our article “Influences and Manipulations” on calls to action via stimuli).
83 – Pay attention to the readability of your web pages.
A website does not read like a book.
The hot zones most read first are on the left, so you have to organize your page with blocks that allow a logical reading of the information (see an example of landing page optimization).
Too much information kills the information, you have to let the text breathe and always ask yourself the following questions:
– “Is this information relevant?”
– “Am I still on the path to convince my reader?”
– “Does my web page make you want to read?”
In the same way it is necessary to introduce in the design of its page the logical progression of the Net surfer: to inform, to convince and to buy.
84 – Remember that the Web is not the real life of your customers …
If you can do a lot of things online (email, chat, video …) to get a deal he must pick up his phone and move to his prospect.
Sometimes the difference between a lost and won case is only by calling a prospect instead of sending an email, being more responsive than his competitor by calling within minutes after a request for documentation …
Likewise, not everyone is permanently connected to the internet, so sending an email does not mean that the customer has read it in the hour …
Ideally you need to know your customers, meet them and see what their problems are to better meet them.
85 – Social networks are an extension of real life … use the same levers!
Remember Maslow’s pyramid: what matters most to people after solving their basic needs (security …) is recognition, to be loved …
So you have to be interested in your contacts (birthday, information on their activity, links published …), and sometimes a simple message of 5 seconds can have more reach than one thinks in the establishment of durable links with contacts!
As in real life, talking with someone who only talks about him or who only promotes his tools is deadly boring …
So you must strive to add value to your contacts, not use social networking sites like a Spam cannon …
Remember that some consider Facebook, Twitter … as a part of their personal life and not as a professional email.
Similarly on social networks it is almost impossible to do direct sales, it is mainly a tool to create and maintain a network, to pass messages … For example the site www.marketing-professionnel.fr is typically a site “Showcase” where to show his expertise and build his image as a Marketer, but who will not report sales in the short term.
Using social networks is also about spending time on a tool that will yield little or no sales in the short and medium term.
You will build a network that will allow you to broaden your network of influence, maintain a dialogue with influencers and customers … but most often you will meet people to whom you will never sell anything (students, ” fans, “non buyer .)
86 – Being present on social networks takes time, choose the most important ones for your business.
It is not possible to invest on all social networking sites at the same time because it takes a lot of time to create a network of contacts and animate (group, sending messages …).
The minimum to perform on a social network is:
– Create a thematic group and animate it (moderation, adding tickets …): 30 mins / week
– Answer questions in sessions Questions / Answers: 30 mins / week
– Post your links: 0 mins (automatic via RSS feed and tools like DeliverIt / voting button on your blog /).
– Add contacts to your network and interact with them (messages …): 30 mins / week
– Monitor groups related to your theme (via RSS feed): 30 mins / week
Total: 2h / week
It is therefore necessary to choose those which are the most used by its target.
For example in B2B it will be Viadeo, Linkedin, Facebook, Twitter …
In B2C it will be Facebook, Myspace, Youtube …
However when a new network opens (eg Pinterest …) register from the start with a minimum profile to see what it brings in terms of contacts and traffic to not take the time in the market as it is the case for those who have understood too late the emergence of Twitter.
Where possible, use the interconnection tools between these different platforms.
For example for ConseilsMarkzeting.fr we make the publication of the flows of the WordPress Blog on Twitter, which republishes itself the information on Facebook, Linkdin, Viadeo … Thus in 1 click of the mouse it is 4 or 5 sites that are updated automatically.
Also do not hesitate to post on your site the “badges” of these various sites which allow to know the visitors of its Internet sites and thus to relaunch them.
A button to encourage your visitors to join you on social networks is also a must.
87- Social networks encourage distraction … Set rules!
Do not forget social networks (Digg Likes, Blogs, forums …) are interesting, but they are also very time consuming …
It is very easy to spend 1 hour surfing from site to site, to discover new information … without it bringing you anything, except for the pleasure of relaxing …
Set rules or hours to use them so you do not lose too much time.
88 – Do not wait to have a perfect site to launch it.
If you wait for everything to be perfect, you will leave your project with a lot of delay and you will miss the “time to market” with a competitor who comes out the same as you before!
Usually you have to double the development time between what is planned by the developers and the real time needed to complete the project.
It is therefore necessary to launch as soon as possible a v.1 with the basic functions, and to put it in private beta or without communication.
So you can test your concept and not burn all your cartridges from the start with a site that does not meet the basic expectations of your customers.
Once the beta version is proven you can then launch a communication campaign with the media (journalists, bloggers …) and recruit mass customers via Mass Marketing Tools (see our article with the 96 tools to recruit prospects).
89 – Try to set up sites that are self-sustaining or whose content remains timeless.
If you are alone in producing content you will never be so prolific and sharp on multiple sites … otherwise you will fail.
You must keep your “flagship” that generates the most traffic and CA, but also create ancillary sites that can be put on autopilot.
For example if you already have an important blog on a theme and you decide to open a new blog on another theme, if you want to offer the same quality and quantity of articles, you will have to provide twice as much work for this topic. new site and the old, which is often impossible given the time that claims the writing of a good article.
Similarly by spending your time writing articles you will have less time to promote each article individually, to come up with ideas for quality content …
You will be constantly pressured to produce content …
And when you want to open a 3rd you can never get out of it alone …
To avoid this, learn to write less and better, while promoting your content as much as possible.
In the same place put sites with timeless information (texts, images, videos …) that you will update only occasionally or with limited moderation.
Remember that your days are only 24 hours, and that you have to sleep, eat and have a social life …
90 – Structure your work to be more prolific and productive.
When writing content for a blog or SEO, follow this method to write exceptional content:
– What is the subject to discuss (hot topic, keywords of my clients …)?
– What is the plan of the article?
– What is the goal I want to achieve with this article?
– What will be my title and my resume?
– How and with what will I promote this article?
– Where can I find sources of information?
– How to bring added value and feedback (testimony, example …).
Writing phase (usually wait 24 hours for inspiration and analysis):
– How to find a hard-hitting title and alternative titles for promo sites?
– How to simplify reading for readers (layout …)?
– What kind of pictures will I need to illustrate this article?
– Can I not re-use my content for other media (eg republication …) or in other forms (eg Powerpoint, Video, Image …).
Promotion phase (the day of publication but also the days after):
– What are the sites for the manual promotion (Digg Like, Lepost.fr …) and automatic (ex: Twitter, Facebook …).
– Which sites have already spoken about this theme? Can I contact them?
– Can I make a press release?
It is also profitable your time to the maximum, you can consult for this our articles on the tools to save time in everyday life, and our tips & tricks to optimize his working time.
91 – Feel free to take risks!
On the Internet the main sectors are already occupied by the leaders in place that lock the market, both thanks to Google’s natural referencing, thanks to their readership … but also through the network they have woven.
For example in high tech it will be very hard to go tickle the leaders, to get there it will break the codes, burn icons, make original, own a known brand …
If you write anything that is not original, if you do “Daddy Marketing”, if you offer products and services that you see everywhere else … you will take too long to break through and convince Internet users to change their habits.
Taking risks, however, does not preclude a minimum reflection on the consequences of his acts and words …
92 – “People are bad!”
You will quickly notice that some people take pleasure in criticizing you, breaking it, making fun of everything you do …
Above all do not lose heart, and remember that they are usually only a minority …
If you are disgusted by an obnoxious email, a bad customer complaint, a blog comment … do not make a hot decision …
Allow yourself time for reflection, talk to friends and colleagues, and you will see that it is not so bad!
To give you an idea of what can be well-received comments, read our article “The worst comments” on ConseilsMarketing.fr.
the people are mean
93 – “People are nice!”
Sometimes you just have to ask for something …
For example the majority of bloggers or stars of the Web will answer you if you send them an email asking for help, advice … So do not hesitate to ask!
Many people on the internet participate in a totally volunteer way outside of their working hours.
You also have a lot of students who want nothing better than gaining experience.
Finally, there is a strong solidarity between “internet enthusiasts” and you will always find a person on a forum, on a blog … who will have a solution to a problem.
94 – It is always possible to learn and improve …
What is interesting on the Internet is that the Web is constantly evolving.
We must keep abreast of the latest tools, future trends …
But beyond that, it’s not just his technical knowledge that needs to be updated, but it’s also his own personal abilities.
Indeed his personal organization, the art of making a good impression, the fact of speaking well in public … can be learned. These techniques will serve you not only in the evolution of your career, but also in your personal life.
Technical knowledge will enable you to become an expert and a recognized specialist, but general knowledge (analytical skills, persuasive powers …) will help you to progress in life and to obtain a job or a more important status.
95 – Find a Mentor!
To progress you have to enjoy the experience of a “master”, remember David Carradine “the Little Scarab” in the TV series Kung Fu … The advice of his old master helped him at each episode to overcome obstacles.
You too must have one or more “mentors” who takes you under his wing and who will serve as a guide, advice and confidant.
If possible you can find someone around you (a former boss you respect, a talented manager in your company …), otherwise you can simply take a blogger example and follow his articles which are after all that his advice given to all.
In parallel you can try to establish a personal relationship with him via social media (Twitter, Facebook …) to then get advice in 1 to 1.
For example one of our colleagues eMarketeur found his mentor a bit by chance: he contacted one of the French-speaking leaders of the sale of dematerialized products, and he offered his services.
And after the success of his work, they became friends and everyone now benefits from the experience of the other!
find a mentor
96 – Be positive, whether it is for you or for others!
There is nothing worse than being in the negative spiral: the more we think that it goes bad, the more it goes badly. On the contrary, we must be positive and move forward.
For example do not say “I’ll try to do it” but “I’ll do it”. Always try to find a positive aspect to what happens to you: ok you had a problem with your site, but how to avoid it next time?
Also, promote your products and services: if you are not there to value them who will? These are certainly not your competitors!
Finally do not forget that everyone prefers to talk with nice and interesting people, with people who do not stop complaining and who talk only about work …
97 – Take height and anticipate!
If you know that a flagship product should come out in the coming months, that news will soon be front page, that your industry will evolve strongly in the coming years … do not stay here waiting for the wave you cookie …
On the contrary, we must surf the trends as soon as possible because there is always a premium on the first come.
Take a look at Philippe Lagane from pkbazaar.pk with free home delivery who brilliantly anticipated Apple’s Keynote in June 2009 to get the highest traffic peak of its site! Who will be the first to talk about iPhone 8 or iPhone 9?
98 – Always look to optimize your business!
On the internet, as elsewhere, one must seek to optimize one’s time and automate one’s system in order to refine it.
It is necessary to industrialize (ex: to take collaborators to realize contents instead of wanting to do everything itself), to multiply the ideas that work (eg to reproduce the mechanics of a site to success in another thematic) and to Maximize its profits ( eg focus on higher value products or customers).
99 – Build a brand!
If you do not have a well-known brand on the web, act as if you were going to become one.
The first thing is to have consistency between your Twitter accounts, Facebook, your blog … at the level of images and covers.
Indeed it takes a lot of time for the public to adopt and recognize a brand.
Then you can define the outline of a graphic chart with a logo, color codes, a Favicon … that you can deploy on all of your sites, business card …
However do not forget to change the theme of your blog every 2 or 3 years, the modes are running out fast, and you quickly made to pass for a dinosaur …
100 – Partnerships can significantly boost your business at a low cost.
When you are “small” it is extremely easy to set up partnerships with other sites that also seek to increase their notoriety.
Win-win partnerships like visibility exchanges, cross-mailings … can boost your traffic very easily.
However, never put all your eggs in the same basket by focusing all your development on only one partner because it is difficult to live partnerships in the long term (change of direction, lack of visibility on the results …). So be always looking for possible partnerships!
101 – Visibility via blogs, the press … is a fire of straw.
Do not build your communication strategy hoping to make yourself known only through articles on known blogs or a quote in a known site.
Indeed even being visible on a famous blog will bring you especially credibility and visitors in the short term. It’s the same for an article on a blog: if it is very good it can generate a few thousand visits for several days, but it only lasts a while …
For example, we had “only” 200 visits after a quote in an article in the Presse-Citron Blog, which is one of the first French blogs!
In the end, you need to set up traffic generators powered by Adwords advertising, affiliations, price comparators, market places (eBay …) … which will ensure a steady stream of regular traffic.
102 – Time on the Internet passes twice as fast as in real life.
After more than 10 years of experience in the Web, it is clear that business on the internet is at least 2 times faster than in real life: the success or decline of a website is sometimes played in a few months .
You must learn to be responsive, to adapt to market changes, to counter your competitors quickly … The business on the Web is a continuous Sprint where you always have to keep a little breath and know how to anticipate the evolution of its business.
103 – Design and ergonomics count enormously in the success of a website.
Apple has demonstrated it with its iPhone: an innovative design, exceptional ergonomics … can give you the leadership of a market.
But without going into this extreme example of “revolution” in a market, it must be remembered that a website should no longer have an amateur look like the one made by the son of the neighbor who is passionate about computers.
Prospects often judge the quality of a product or service on the appearance of the website.
If you do not have the means to appeal to a graphic designer, there are solutions like WordPress that can allow you to very quickly create a site plaquette very good bill (see our tutorial How to create a blog Pro on 1and1.fr) .