37 Ways to Increase Your Internet Sales

How to increase your sales on the internet?

How to sell on the internet?

Here is the complete list of methods to boost your online sales site. It’s amazing, you know. Live from his site. Generate enough sales to make a business profitable and prosper. It is a remarkable achievement.

Sell on the Internet

Whether you are selling physical products or digital products, you are watching your turnover like milk on fire. Every morning, it’s probably the same ritual: a little trick on your sales statistics … And you look how much you did.

For two reasons :

Reason 1: You know that you have a minimum to reach: the break even point. Below, you lose money.

Reason 2: Once this threshold is reached, you try to maximize your turnover, by need (invest in your business), or by desire (gain as much as possible).

The difficulty of selling online
You are not alone on the web. Your competitors are there, they deploy treasures of ingenuity to attract customers.

But it’s not the hardest. There is another problem that I found on my own sites. A problem that requires you to be constantly challenged to last in the ruthless world of the web.

This problem is that sales techniques wear out. Let me explain. It’s not enough to open a site, create traffic and put a product on sale to make money. It would be too good. Open a site, and sell from the beach! This is the false message that peddles many gurus of the net.

This is the biggest surprise online entrepreneurs have: just offering products is not enough to make a living. I live on my blogs 100% for 2 years, and I assure you that it does not work like that.

Alas! If you want it to really work, you have to pick up the customers with your teeth. you must always propose something new. Not necessarily a product. But a different way of selling.

The result?

In terms of income, the difference is one to ten. Really. I see it on one of my blogs that sells digital products. If I do not do any particular operation, I will make 3 or 4 sales in the week. If I apply aggressive sales techniques, I make between 20 and 50. To meditate.

The main cause of failure online
I’m convinced. If you sell little, it’s often because you do not try enough different sales techniques. People think that it is enough to create a blog, to write 10 articles, to propose a product, and that the money will fall from the sky. This is false, and the return to reality will hurt.

Selling online is testing. It is questioning. It is to accept failure, and to understand that no success is final.

Changing your sales methods does not have to be long. It is not necessarily complicated to implement. But what I’ve learned since I make a living on the internet is that customers do not fall from the sky. We must attract them, convince them, seduce them. So to develop your business, it is better for you to read that.

How to have an online sales site … who sells?
I will help you. I will give you 37 unstoppable methods to improve sales of your site. It works in 3 steps.

Step 1: Read

Step 2: Apply.

Step 3: Collect the fruit of your work.

Go. Here are 37 ways to boost your sales with belg pot shots

1. Test your sales pages
What’s this :

You will achieve what are called split-tests or A / B tests. You will make several versions of your sales pages, and keep the one that sells the best.

How to do :

A tool makes it possible to carry out split-tests: it is Optimize. With this service, you will test different colors, different sizes of buttons, different texts … Layouts of pages … The presence of videos … In short. All you want to succeed in having pages that convert more and more.

If you use an auto-responded, – we recommend Active campaign – you can also test different versions of promotional emails and see what works best. An intense split-testing strategy can double your sales.

2. Add a service to the product sold
What’s this :

A little something extra that differentiates you from the competition and allows you to sell more expensive. The more you offer, the more the perceived value of the product increases.

How to do :

Offer your customers support via hotline, on defined time slots. Submit a phone conversation in a month to take stock (useful if you sell diets). Be inventive. There is necessarily a little extra service that will crack your customers and that will differentiate you from others.

3. Add physical bonuses to the product sold
What’s this :

It’s the Happy Meal. The favorite menu of children. Why do my young kids LOVE to eat at McDonald? For the extraordinary quality of service and food, the irreproachable cleanliness of tables that never stick? For the price, higher than that of a good fresh sandwich? No. My kids love it because Ronald offers them a toy. Point bar. This is the first thing they open. So add it back. Do the same thing.

How to do :

Offer an extra. One more file, one more video, a little more … It does not matter. But report it on your sales page. “In addition, 100% free, I offer you the …”. It’s Red Bull for your sales.

4. Set up a powerful customer support
What’s this :

Your customers may experience difficulties in use. Some do not know how to download the products. Some do not have Adobe Reader on their computer and can not read PDFs. Your real products can arrive damaged … In short. Your customers need someone who helps them quickly and well. Personally, I already spent an hour on the phone with a client of 75 years old Corsica to install VLC!

(Bad) reputations are quickly online. It’s up to you to be irreproachable because those who express themselves are generally dissatisfied.

How to do :

The minimum is to have a contact email address that you watch every day. Then, if you want to improve your customer service, you can use a ticket service like Zen-desk.

5. Build a mailing-list
What’s this :

This is essential. Fundamental. This is the key to your success. Let’s be a little cynical: the purpose of your site is not to inform. The purpose of your site is to capture emails. You need the emails of people who pass on your site. When you have their mail, you can send them your news. And offers.

If you are content with Facebook, expect 3% or 4% to click on your links. If you send an email to your list, you can have 20 or 30% of clicks.

How to do :

You must subscribe to an auto-responded. Aweber, Mailchimp are the best known. Simple Mail is the small French company that goes up. SG autorépondeur is another French company in the sector with impeccable service. Install an email capture form and encourage people to leave their address with a bonus. There are other techniques but this one always gives results (I have 30% of conversion with the bonus of Trafficking).

Rudy’s note: I use Active campaign

6. Relaunch your old customers
What’s this :

In general, people are interested in a subject 6 to 12 months. Then they do something else. If your business is on a particular niche, you have new visitors every day. They will follow you a few months, eventually make a purchase, and they will then disappear. These old customers are worth gold so restart them. It is 5 times cheaper to sell to old customers than to find new ones.

How to do :

Export your sales file in an Excel spreadsheet, and look for customers who have made at least two purchases (the ones you like a priori). Select those who have not bought anything for at least 6 months. Take your courage with both hands, and make a personalized mail to each of them by making them a nice promotional offer limited in time. You will make sales, that’s for sure. I tested it this week on my shooting site and I card.

7. Make a press release
What’s this :

You will publish a press release on your site in the press or on popular websites. You will thus increase the notoriety of your business.

How to do :

All journalists have a Twitter profile. And it’s a great way to approach them. Think also about sites dedicated to press releases. To learn all about the subject, I invite you to read the excellent article by Fred Canevet on the subject.

8. Organize a contest

What’s this :

A contest is not going to increase your sales directly, but in two stages. You will first bring people to your site with a great lot (which serves as bait). Then you will capture the email of people wishing to enter the contest. And finally you can send them your offers, so make sales.

How to do :

A competition is organized in a rigorous way, with a bailiff. Sites like Rules of Play offer completely integrated solutions to organize your contest in the rules. Good to know: choose a targeted lot that interests your potential customers. If you offer an IPad, lots of people will register, without necessarily having a great interest for your business …

9. Know your visitors
What’s this :

What sells is what solves people’s problems. When we understood that, we understood everything about the sale. How to make a fortune in two steps? A: Ask people what their problem is. Two: create a product that solves this problem. Simple no?

How to do :

Track your visitors. Age, sex, income, family situation, car driving, leisure, vacation spot. The more you know them, the more relevant your offer is. Do surveys on your site with Surveymonkey. Get to know them, and ask them what they would like to solve.

10. Connect to the bloggers in your niche and offer them a product
What’s this :

This is the classic beauty blog. Cosmetics brands are shoveling products and bloggers are testing them. Then they write an article. Perfect for boosting the sales of a cream, provided you choose your partners.

How to do :

Whatever your product, there is certainly a blog or forum on the subject. Do your research in Google, then test the authority of the site in question with Graphystories or Buzzsumo. Contact the blogger in question and offer him the product in question in exchange for an article. A good way to boost the visibility of your product and therefore your sales.

11. Sell in affiliation
What’s this :

It is in a way the logical consequence of the preceding point. You will sell your products on another site, in exchange for a commission. You can offer your product to a wider audience.

How to do :

The simplest is to go through an affiliate platform, such as 1TPE, which simplifies all technical management and redistribution on the part of everyone. But nothing prevents you from setting up a live partnership.

12. Develop a range of complementary products
What’s this :

It’s Apple. When you have a Mac, you want an IPad. And when you have both, what better than an IPhone. And when you have all that, well you will see that you will need the connected watch. Keep in mind that it is more profitable to resell to an existing customer than to try to find new ones.

How to do :

Instead of creating a global product, segment. Only solve one part of the problem. So that your customer is tempted to buy the other product. If you have a beauty blog, sell an eye makeup training, and another dedicated to nail art. If you sell surfboards, also sell bath shorts.

13. Submit samples systematically
What’s this :

One of the brakes on buying when you have an online business is that you can not see or try the product. Similarly, if you’re just a blogger selling information products, you probably have trouble convincing your prospects that your product is quality. Offer a free sample to convince the most reluctant.

How to do :

If your product is digital, put the first chapter on your site for free consultation. If your product is physical, pack it in small quantities and offer it to people who have registered on your list. No, the cost will not be huge compared to the potential gain. If your product is too big (I take the example of the surfboard), send a sample of a complementary product (wax for example), or put a demo video of Your product online.

14. Put a video demonstration of your product on your site
What’s this :

Video is a weapon on the internet. Online video is what TV is to the print media. More fun, more alive, more exciting. So do not hesitate to show your products in spots.

How to do :

The problem is that shooting quality video is not like that. If you want that to slap, you need professional shooting and recording equipment. As well as lighting. So yes, it sells. But yes, it’s quite expensive to achieve.

15. Put on an animated demonstration
What’s this :

Instead of complicating your life with video, present the features of your product with an animation.

How to do :

Use a service like Go Animate to create the animation of your choice and put it on your site.

16. Make limited time promotions
What’s this :

You will boost your sales by offering a short-term rebate. The shorter and more intense it is, the more it sells. This is a bit of the principle of black friday in the United States. A broken price day where sales are exploding.

Note: a promotion always has an end date, it is an obligation to announce a deadline.

How to do :

Take your products, create a promo code or lower your prices manually. Display the transaction on your site, and send a message to your registrants to inform them.

17. Create packs
What’s this :

The creation of packs is an ultra efficient way to sell old products. It’s a bit like in record stores (for those who remember what it looks like to buy a record): you always had packs of 3 or 4 old albums at broken prices. 4 old records by Bob Dylan at the price of an album. Irresistible. It works for digital products too.

How to do :

Choose 3 or 4 old products, and create a price pack. Feel free to sell all three for the price of one. Promote it on your list and with your registrants, and increase your sales with a limited time.

18. Organize a shortage
What’s this :

The idea of shortage is always exploding sales. A cyclone is coming? Difficulties of supply? People flock to gas, batteries, canned goods and bottled water. The rarer your product looks, the more sales go up. Apple is doing it with his watch. We read everywhere that there is no pass to meet the demand at launch (good joke, Chinese factories spit millions), so everyone wants one right now. Sony is also a specialist at every launch of PlayStation.

How to do :

Sell unique and numbered products. Explain that the product is rare and you only have 4 in stock. If your product is digital, say that anyway you will only sell it to the first 20 customers, and no more. Do not be afraid. Your 20 products will sell like hotcakes. And then, keep your word. Do not sell anymore. People will languish. In a few weeks, bring out a product. And your frustrated prospects will pounce on it.

19. Sell a luxury version
What’s this :

Some people always want the best. I have a friend (very rich) who always buys the most expensive phone, the car with all options, the extended warranty 24 months … The premium versions will be systematically bought by 5 to 15% of your customers. Take a look at the Apple site, look at the number of options you have when you buy a computer: screen, memory, processor … You can triple the bill by taking more powerful material and not necessarily useful.

How to do :

Add some! A lifetime support (do not worry, nobody uses them), faster delivery, extra insurance, a more luxurious version of the product (watch the diamond-encrusted watches) … It’s endless! Try to have a VIP offer, very expensive, very full, and you will see that many customers will choose it.

20. Explode your sales by creating a blog
What’s this :

You will publish on your site articles related to your theme, by creating a blog section. Why ? Because sales sites with a blog have 97% more inbound links. They bring back more traffic, so more potential customers. Do you sell cosmetics? Post beauty tips. Do you sell ski boots? Post articles on the mountain … etc.

How to do ?

For this to work, quality articles must be published and promoted. It’s an art. I explain in this article the 4 pillars of successful blogs.

21. Do you sell to private individuals? Advertise Facebook
What’s this ?

55% of American marketers believe that advertising on social networks is beneficial in terms of sales. It works, but it is not an absolute weapon. Think of it as a plus. You will pay campaigns on Facebook to send advertising to your prospects. The advantage is that Facebook knows what you like. So Facebook can really present your products to a targeted audience.

How to do ?

Create Facebook campaigns based on three criteria: Start by targeting people based on your area of interest. Then target similar prospects to those who pass on your site. And finish by targeting prospects similar to those who have registered for your site. Yes it’s very simple to do, I invite you to read this article of Rudy to discover this.

22. Do you sell to professionals? “Network” on LinkedIn
What’s this ?

LinkedIn is the # 1 professional social network. You can increase the visibility of your products by directly reaching interested people.

How to do ?

Be active. Join groups, participate, connect to influencers. Knowing that some people have hundreds of connections, this will catapult your online visibility.

23. Interview the heavyweights in your sector
What’s this ?

Online sales are especially dependent on your qualified traffic. That is, the amount of people who see your site AND who are interested in your products. By interviewing a recognized heavyweight in your industry and publishing the video (or audio), you’ll be draining qualified traffic.

How to do ?

Connect to an influencer. Do it via tweeter, by email. Start by creating a relationship. Converse. Ask for advice. Give a constructive opinion. Once the relationship is established, submit your interview request.

24. Invite one of your customers to do a demo
What’s this ?

It’s an old thing to buy. The customer who comes on the set and who testifies pounds easily lost through a weight machine. Does this seem outdated to you? You are wrong. That sells. Teleshopping is the school of sale.

How to do ?

Send an email to a few loyal customers and ask them to testify about the product. Register. Put online. Sell.

25. Set up a loyalty program
What’s this :

Another trick is watching the world! It has been going on for so long, it is that it works. Reward your most loyal customers with great discounts.

How to do :

Send a small email to each customer who has bought more than 4 or 5 products. Thank them. And offer them a huge discount on the next purchase. Guaranteed result!

26. Submit an offer as soon as possible
What’s this :

The sites that sell the most are also the ones that offer the most sales opportunities. Think about it. A visitor comes to your site, subscribes to your list, arrives on confirmation pages, downloads PDF … So many times you can offer him a deal.

How to do :

Take a leaf and sketch the path of your visitor on your site. Go to each page and add an offer of sale. For example: “Thank you for downloading my PDF guide, here is a promo code 20% discount, valid 24 hours …”. Do not do it too much at the beginning of the course. People who arrive on your site are not yet ready to buy. But whoever downloads a PDF, yes! At the end of your Ebook, include a promo code for any future purchase. The more you add, the more you sell.

27. Put in place rigorous statistical monitoring
What’s this :

A rigorous professional must know what is going on in his business. Measure everything. Archive everything. Visitors, registered, open email rates … So you can target your actions on your weaknesses and improve.

How to do :

Create a weekly Excel table, and note the numbers of the week. Traffic, email opening rate, click rate on your links, sales, number of subscribers … Take 15 minutes each Monday to release your stats from the previous week.

28. Never be a carpet dealer
What’s this :

Bad sellers push for sale. And nobody likes to be forced. Do not do the carpet dealer.

How:

The good seller presents a problem, a solution, results and makes an irresistible offer. He suggests. He proposes. He questions. But he does not push and never begs.

29. Offer a guarantee
What’s this :

The big problem with selling digital products online is competition and lack of credibility. You are surely serious, but you may be at the head of a small business drowned in the vastness of the net. Why would your visitors trust you? The warranty solves this problem.

How to do :

Offer a money back guarantee. Do not be afraid. Yes, there are some clever people who abuse it. But by experience, I tell you that it works. One of my best sellers offers a money back guarantee for 50 days. I had no refund request. And I made some serious sales. So yes, the guarantees reassure, and they work.

30. Offer a free trial
What’s this?

You have a business of translation, or CV writing … In short, you offer the service. Not easy to convince people to make a big check when you start your business. Offer to start the work for free to prime the pump.

How to do ?

Are you a photographer? Offer the first shot. Translator? Offer the first 100 words. Etc. etc.

31. Simplify your sales pages
What’s this :

Net surfers are butterflies. They go from flowers to flowers … Uh, I mean links in links. If your sales page is full of buttons, links, these are all possible leaks. And someone who leaves the sales page does not come back soon.

How to do:

There must be only one way to leave the sales page: The order button! In general, simplify your site. The purpose of your site is not to inform. The purpose of your site is to capture emails. A little cynical, but true.

32. Try to sell elsewhere
What’s this :

Your site is not necessarily the only place where you can put your products on sale. Why not take advantage of specialized platforms that have huge traffic to offer your products to qualified traffic?

How to do :

Sell your physical products at Amazon. Sell your benefits on Upwork (the new name of Odesk), or Fiverr. Sell your T-shirt on Spreadshirt. Sell your trainings on Udemy. Enjoy their traffic and pay a commission in exchange.

33. Present results, not characteristics
What’s this :

It’s the basis of a sale, and that’s the biggest mistake I see online. Do not sell features. Sell a result. This is the result that makes the sale. It is necessary that the customer is already seen with the product, and that it visualizes the wonderful life that will have after the purchase.

How to do :

An example. Do not say “this blender has a 1000-watt motor and 3 different drummers”. Say “this blender, designed to last a lifetime, will allow you to make cocktails that will amaze your friends.” Take back your product presentations and check that you are selling a result.

34. Restart the abandoned baskets
What’s this :

About 3 to 5% of customers will fill the shopping cart, put their address, blue card info, and will not order. A technical problem, a doubt, an interruption. You lose money if you do not fix this problem.

How to do :

Go to your order management tool and list the emails and names of those who have not finalized their order. Send them a friendly little stimulus email. You will manage to recover, you will see.

35. Check the speed of your site
What’s this :

If a page takes longer than 3 seconds to appear, you lose half of your visitors. Half ! It’s huge and it’s one of the biggest traffic killers.

How to do :

Use a tool like GT metrics or Pingdom to test the speed of your pages. If the result is not up to your expectations (basically if your site is a snail), you have a technical project in front of you. If the technique is not your thing, contact a developer who will do what is necessary to improve things.

36. Insert testimonials
What’s this :

Another technique is watching like the world that increases your level of credibility. If you do, try to insert the testimony of a person known in your theme. It carries more weight than Ms. Machin’s.

How to do :

Again, patience. Connect to an influencer the right way. Make a link Send him the product. Let him do his test. Then ask him if he agrees that you put his opinion on your site.

37. Submit an upsell on a sandwich page
What’s this :

When you go to McDonalds (decently), we always offer a coffee or dessert. Let’s look at the numbers. A menu is around 6.10 €. One more ice cream is 2 €. Add a coffee and it is 1.40 €. Total? 9.5 €. An additional gain of 55%! Not all customers do it, but it weighs in terms of turnover.

How to do :

Create a sandwich page. When your customers click to buy a product, send it to the intermediate page (the sandwich page), on which you will propose a product in addition to off-price. Many of your customers (between 15 and 30% according to my tests), will buy the main product and upsell.

It’s easy to sell more on the Internet
Have you seen the multitude of possibilities available to you? There is enough to turn a weak business into a profitable business.

You just have to do one thing finally. Every week, take an hour. That’s all. Put yourself in a room, quiet, without phone, without interruption.

And think about what you can do if you want to sell more. Try to offer a new offer every week. There are enough sales techniques to make more money online in this article to get there.

So now, go ahead. Take a few minutes. And start.

André Dubois launches a new blog called Traficmania. Find her free guide “124 irresistible titles to copy”.

To be supported in improving your Internet sales, check out my training and coaching program to replicate step by step strategies for creating traffic, generating leads and attracting your ideal client.

To go further on the subject, download for free my guides and my advices to improve your sales:

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