1. Why is the Amazon account associated?
The same one can only register one seller account on Amazon. You cannot operate or maintain multiple seller accounts. All sellers’ back-end operations Amazon can detect that if Amazon’s program algorithm believes that several accounts are operated by the same person, then these accounts will be identified by Amazon as being related. This is generally detected automatically by the system.
In order to focus on the seller’s shopping experience, Amazon prevents sellers from repeating the same product. (Amazon’s rules favor the same product only once on the platform, and selling is actually based on this concept, in order to ensure fair competition between sellers and provide customers with the highest quality products, Amazon’s page does not emphasize the concept of the store, It is mainly based on commodities. That is, “heavy goods and light shops”, there may be multiple sellers in the same product details page)
2 , the consequences of account association?
• There isn’t much problem with the association itself, but if there is a problem with multiple Amazon accounts, one of them will affect other accounts associated with it, and avoiding the switch can reduce the risk. • If it is associated with the site, if Amazon finds that your product has cross-selling to sell the same product, Amazon will ask you to forcefully delete one of the accounts, all the listings, if you do not delete Amazon, it is possible to put both of your accounts shut down. • Amazon has a policy: The reason for closing one of your accounts is that the existing account is linked to a closed account.
3 , the basic idea of avoiding association?
If you want to do more than one account, then you have to make Amazon feel that different people own and operate these accounts.
4. What are the decisive factors associated with the association?
• Operation terminal: NIC MAC address, browser cookies, Flash object, hard disk information (obtained through plug-in) — Resolutely do not operate multiple accounts (host) on the same computer at the same time
• Network: Router MAC address, external network IP address —
Resolutely don’t operate multiple accounts at the same time in the same external IP environment. • Account information: credit card, payment method information, phone number, email address, registered address – if you register multiple accounts, any unique private information is determined. the same
It is best to log in only on a fixed computer, and the connected routers and cats should be clean, and this network environment is only used for the operation of this Amazon account, and the account bound to the mailbox is only here. Log in on a computer, in short, the best result is that each account can be different information can be different.
5. Will different sites be associated? (such as the US station and the UK station)
There will also be associations, but if one of the sites has a problem, it is rare for another account to follow the incident (because Amazon has supported sellers to various sites to open stores to sell products in various areas). Many customers have had relevant experience and said that there is no problem, including our own operation. Before I operated the US station and the UK site, I used the same network cable, the same computer (which is definitely associated), and the British station was blocked because of infringement. The United States station is still alive, huh, huh. but! There have been cases where two sites were removed for sale, so everyone is cautious and judges.
6. Is the association only between the seller account and the seller account?
No, there is a relationship between the seller account and the buyer account. Previously, I saw a case on some foreign websites because the login operation operated the credit card is the Amazon buyer account of the black card, resulting in the seller account in the same network environment. Sales permissions were removed.
7. Can a computer that has died from an account re-create a new account? How to operate?
a. Reinstall the system, format the hard disk (change the hard disk serial number), and re-partition. (The simple way is to buy a new clean host directly. For security reasons, it is recommended to do so)
b. Replace the network card, if it is an integrated network card on the CPU, then find a professional computer personnel to disable this network card, and then buy a USB external network card (you do not have to worry about changing the host, ibid.)
c. Replace the router, cat, and then re-sign the network cable (re-signing the network cable is the most conservative approach, in fact, just change the network IP address)
d. Re-register all the information as much as possible to maintain the difference, register the mailbox, register the address, verify the mobile phone number, the payment method, etc., can be different, not the same, not similar.
8. What are the main reasons for the Amazon account being blocked?
First, Amazon is associated. In order to avoid account association, when operating a new account, ensure that the IP routing, network card, and system are brand new. Do not use the same tax ID information and payment account when operating multiple accounts, otherwise one of them will be closed. If the office address changes, please contact Amazon Customer Service to explain the situation.
Second, follow the sale of infringement. Before selling the product, be sure to know whether the other product is registered with the trademark and appearance patent, especially the LOGO product. Don’t take it for granted, go to the relevant trademark website and check it again. Once you receive the warning, you must immediately get off the shelves and sell the Listings. It is best to write an email to the other seller to apologize. Once the product with the trademark is sold, the seller of the other party complains about the infringement and directly seals the number. Infringement, zero tolerance.
Third, the praise is too little, too much bad reviews. Less evaluation, less praise. Foreigners seem to have no habit of staying in evaluation, let alone praise. Too many bad reviews will remove the right to sell, even the title. If it is a small number of bad reviews and A-to-Z, it can’t be solved. It doesn’t affect the ODR exceeding the standard. It is recommended not to be too entangled. The key is to find a way to increase the denominator.
Fourth, the product lacks relevant certification Some products need to obtain relevant certification before they can be sold in certain countries, such as product authorization certification, safety certification and so on. At European sites, electronic products, toys, medical equipment, etc. need to obtain CE certification. Policy violations are cumulative and difficult to revoke.
5. The product does not match the picture. In order to improve the conversion rate, we constantly optimize the product details, but be careful, when selling, remember not to exaggerate the words, write the product description according to the actual situation, the uploaded pictures must be consistent with the products shipped, otherwise it will be returned and bad reviews. Will result in a title.
9 , I have multiple accounts, how to achieve multi-account operation to avoid association?
1. Parent system computer: A computer that is re-partitioned after a new computer or full format.
2.VM virtual machine: (1) 5 seed system (A. 5 different image files B.XP and WIN7 two systems) (2) 5 partition configuration schemes (A. disk size B. number of partitions) (3 5 kinds of software installation schemes (different common software combinations can generate different browsers and fingerprints)
3. Network card MAC: (1) Use 5 USB network cards (USB network card and account one-to-one correspondence and mark, recommended) (2) Use SMAC software to modify the MAC (modified MAC and account one-to-one correspondence and mark, Operation is risky)
4. Routing MAC: (1) use ASDL direct dialing (different routes direct dialing) (2) use 5 routes (routing needs to correspond to the account and mark it) (3) use the routing MAC clone function to modify (modified MAC needs to correspond to the account number and mark it)
5. IP address: (1) ASDL redial switch (make sure the IP address is different for each account) (2) Use 5 low-cost broadband (broadband needs to be matched with the account and marked) (3) use Dedicated VPN (A.5 different static IP B. VPN needs to correspond to the account one by one and mark C. Due to the instability of the VPN, it is not suitable for long-term operation of the account.)
6. Other points: (1) Mail forwarding to disable the automatic loading function (2) The account has a one-to-one correspondence with the computer (or virtual machine), IP (or VPN), network card (MAC), and routing (MAC). (3) Account operation needs to be independent. (4) Product line classification operation (5) The original account is blocked, UPC needs to be replaced, and the product data of the original version of the account is not used.
10. Can I log in to Amazon with a network connected by a wireless network card? Can I log in to Amazon to operate?
a. Clean notebook + wireless network card can be operated to log in to the Amazon account, the network IP of the wireless network card will not be the same as other people.
b. It is highly recommended not to log in to the Amazon account with your mobile phone, because the mobile phone is easy to connect to other networks when the phone is not paying attention, the IP is the same, all are the same network.
Suggestion: If possible, when registering a new account, directly change the host (without changing the display), change the route, change the cat, change the network cable, and the account information cannot be the same as the previous one.
11 , has personally registered an Amazon account, and then use the Hong Kong company to re-register the Amazon account, what is the impact?
The legal person of the two materials is different.
12 , can the same computer log in to two Amazon mailboxes to reply to the email? (Two mailboxes correspond to two Amazon accounts respectively)
No, it will be associated.
13 , the difference between Amazon accounts?
There are two ways to register to open Amazon stores:
a. Personal registration: Open each site directly with your own VISA or MasterCard credit card.
b. Global store opening, the global store is Amazon’s official store for Chinese sellers, this way to open the store to pre-approve (in fact, is to filter quality sellers and products), if you feel that you have the appropriate qualifications, then Amazon official will give you a Registration link, you register your Amazon seller account through this registration link, and use a credit card with VISA or MasterCard to verify the binding during the registration process. This account is only a site (such as the United States or the United Kingdom), not global.
14. Use the AMAZON account registered by the US company. If you do not use VPN and VPS, can you operate in China? How can I ensure safety?
Can be operated domestically, but be very careful. The best reason is to send an email and Amazon said that we are a foreign company in China’s procurement center plus operations, to explain why companies registered in the United States to log in in China.
15. What is the difference between a personal seller account and a global store account?
The individual seller account is the same as the global store account. The main difference is that the personal account has 90 days to have a gold shopping cart buy box, the global store is an account to have a buy box. I once consulted Amazon’s sellers for support, saying that personal seller accounts and global store accounts have different sales quotas. When sales growth is too fast, individual sellers are relatively easy to be audited.
16. What are the advantages of opening a store in the world compared to an individual’s own registered account?
Account security is high, closing rate <9% (official statistics), customer manager, official training support, featured seller account.
Register by yourself:
Account security is low, closing rate is >56% (official statistics, no account manager, no official training to support ordinary seller accounts.
17. What are the disadvantages of opening a store globally?
Disadvantages 1: It is very difficult to apply for a global store plan to screen high-quality sellers to enter the Amazon platform, so the seller’s qualification review is more strict, not want to settle in can be settled.
Note: The seller’s own application rate for global store opening is less than 5%. Once the seller has applied for a global store, the company that applied for the global store cannot be used for the global store application again.
Disadvantage 2: The cycle is very long. The registration period for global store accounts is generally more than a month. (One month refers to the average period of our agent registration, the seller’s own application is at least three months or more), the US station will be faster.
Disadvantages 3: Supervision is very strict in operating global store accounts, must strictly abide by Amazon’s platform rules, product images, title formats, etc. must be strictly in accordance with the requirements, otherwise it will be warned.
18. What is the global store opening process?
Pre-trial: Submit pre-trial information via Pass rate 50%
Initial review: Submit an independent B2C website and product information form (50SKU). Pass rate 20%
Review: The pre-trial and preliminary review are reviewed by the Amazon China team and reviewed by the US and UK teams. Pass rate 80%
Account registration: After the review is passed, the account manager will send a registration invitation link to your email address. The invitation link is valid for 24 hours. If the registration is not completed within the validity period, it must be retried. The pass rate is 90%.
Online training: After the account registration is successful, the product cannot be sold yet. Amazon will invite you to participate in online training to learn how to upload products. Upload product: Upload the product information submitted for review to the Amazon background, and wait for the online manager to review the online review: the online manager will make a final review of the product information uploaded by the seller. After the approval, the sales authority will be opened. If the audit does not meet the requirements, it will be required to be modified, with only three opportunities for modification. Pass rate: 70%. On-line sales: After the online review, the online manager will open the sales permission for the seller, and the account will be sold normally. The entire review process was completed. You can also apply for a global store through our guidance, and we can contact the account manager directly to apply for an account.
19. What information do I need to prepare for opening a store globally?
1. Dual currency credit card (recommended VISA),
2. Scanning of the company’s business license,
3. Scanning of ID card and passport (UK station requires a passport),
4. Seller information form,
5. Product information form, please do a batch upload form in advance.
6. Clean identity information and computers, networks,
7. Receiving bank account (recommended World First), the receiving bank account can be sold after a period of time, and the account is frozen to prevent the collection account.
20. What is the difference between an individual seller and a professional seller?
In fact, it is the Individual Selling Plan and the Professional Selling Plan. They are the sales plan of the store. Pay attention to the sales plan. It does not involve the nature of the account at all! ! !
These two sales plans and the Amazon account you use to register, and have no relationship with the nature of your Amazon account. And these two sales plans can be converted at will in the background. Their main difference is that there is a limit on the number of individual seller sales plans (less than 40 sku), and no monthly rent is required. The professional seller sales plan requires a monthly rent of $39.99 and can upload more than 40 sku.
Therefore, do not think that the personal seller directly registered with the personal credit card (our account registered with a personal credit card is now a professional seller sales plan), the company registration / global store registration is the professional seller / company seller.
21 , how to convert individual seller sales plan and professional seller sales plan?
Seller Sales Plan and Pro Seller Sales Plan Conversion Steps: Setting – Account Info – Selling Plan – Modify Plan – Swith Your Selling Plan:
22. What are the advantages and disadvantages of opening a global store?
Advantages: high account security, closing rate <9% (official statistics), customer manager, official training support, featured seller account.
1. It is more difficult to apply for the global store opening plan to screen high-quality sellers to enter the Amazon platform, so the seller’s qualification review is more strict, not want to settle in can be settled.
Note: The seller’s own application rate for global store opening is less than 5%. Once the seller has applied for a global store, the company that applied for the global store cannot be used for the global store application again.
2: The cycle period is relatively long. The registration period for global store accounts is generally more than one month. The US station will be faster, usually one week down. (One month refers to the average period of our agent registration, and the sellers apply for at least three months or more)
3: The supervision is very strict to operate the global store account, must strictly abide by Amazon’s platform rules, product images, title formats, etc. must be strictly in accordance with the requirements, otherwise it will be warned.
23 , What is the process of opening a store globally?
1. Pre-audit: Submit pre-trial information through . Pass rate 50%
2. Initial review: Submit an independent B2C website and product information form (50SKU). Pass rate 20%
3. Review: The pre-trial and preliminary review are reviewed by the Amazon China team and reviewed by the US and UK teams. Pass rate 80%
4. Account registration: After the review is passed, the account manager will send a registration invitation link to your email address. The invitation link is valid for 24 hours. If the registration is not completed within the validity period, it must be retried. Pass rate 90%
5. Online training: After the account registration is successful, the product cannot be sold yet. Amazon will invite you to participate in online training to learn how to upload products.
6. Upload product: Upload the product information submitted for review to the Amazon background, and wait for the online manager to review
7. On-line audit: The online manager will make a final review of the product information uploaded by the seller. After the approval, the sales authority will be opened. If the audit does not meet the requirements, it will be required to be modified, with only three opportunities for modification. Pass rate: 70%
8. On-line sales: After the online review, the online manager will help the seller to open the sales authority, and the account can be sold normally. The entire review process was completed.
24 , if you use a wireless network card to register a personal seller account, it is not successful. Can I use this wireless network card to continue to register other accounts?
No, it will be associated.
25. Why does Amazon require a classified review?
1. For some categories, Amazon wants to ensure that buyers have a good shopping experience on this platform, so Amazon only allows quality sellers who have certain strengths and follow the rules (screened through classified audits) to sell these products to maximize satisfaction. Customer needs, providing better service to customers.
2. Classification audits are required in certain categories because these products in the category of classification audits best reflect consumer safety, product quality, brand and import and export restrictions.
26 , how do you know which categories need to be classified?
1. Brand Name has different positions: products that need to be classified and reviewed. The brand name of the product is displayed above the product title. If the category of the product does not require classification review, the brand name of the product is displayed below the title. And there is a by in front, as shown below:
2. Search for similar products on the Amazon front page to see if they can be sold: If the searched similar products have no detailed pages on Sell on Amazon or Sell
The Sell button of Yours means that the classification of these products is also subject to classification review.
5. Classified Audit Portal: Backstage Home Help – Search for Approval – Click on Categories and Products Requiring Approval – Select Category
27 , Which categories need to be classified for review to be sold on Amazon?
1. Automotive Parts
2. Clothing, Accessories & Luggage
Clothing, accessories, suitcases
3. Collectible Books
Collection of books
4. Industrial & Scientific
Industrial products, scientific products
Jewelry (now this category is already available for new sellers) (2014.11.1 is open)
We are currently not reviewing new seller applications to list products forsale in the Jewelry category
6. Motorcycle & ATV
7. Sexual Wellness
Sexual health products
8. Shoes, Handbags & Sunglasses
Footwear, handbag, sunglasses
9. Sports Collectibles
10. Toys & Games (Holiday season only)
Toys and games (review required during holidays)
28. What information is required for the classification review?
Global store registration only needs to provide:
1, 5 pictures of different products in the third-party platform link, picture requirements: JPEG format, white background (RGB255 * 255 * 255) pixels larger than 1001 * 1001, the picture does not have any watermark.
2. Have a B2C website that can settle the shopping cart.
29. Is it possible to sell only the product categories passed in the classification review after the classification review?
No, products that are not classified for review can be sold at any time.
30. Can a newly registered personal professional seller account apply for classification review?
Newly registered individual seller accounts, no foreign trademarks registered, no brand can also apply for classified review. If the information submitted for the first time is not passed, you can continue to submit the application for information.
31. How long after the general submission of information can the classification review pass?
The initial review usually takes about 1-2 weeks. After the initial review, you need to submit the UPC code and product information to pass the final review. Generally, the initial review and review will take about one month to pass the final review. I applied for a classified review for a week or so when I opened a store registration account.
32. Why do I need to enter credit card information in my seller account?
Credit card information is used to verify that it helps verify that your funds are in your bank account (we are not transferring money to credit cards). If there are any unpaid fees or other amounts owed in your account, we will deduct it from your credit card. Credit card information must be valid. If it is not valid, we will not be able to successfully transfer funds to your account. You can change your credit card information at any time (for example, the card has expired, etc.).
33. Can I sign up for a second Amazon account using a different credit card from the same person?
Yes, I have registered 2 accounts, one has been frozen, and the other is now operational. However, when registering, you should use different materials (such as routing, telephone, computer host, address bill, receiving account, etc.).
34. Is the WF bound to the previously sealed account able to bind other blocked accounts to collect money?
Can be used, anyway, the account is closed, you do not need to collect the money, there is no need to waste a new collection card.
35. When can I get payment from the buyer?
When you confirm the delivery, we will deposit the money into your account. We will settle the funds for you every 14 days.
36. Why is the final payment amount in my bank account different from that shown in my Amazon account?
It may be that when you request a payment, another transaction is just paid to your market payment account. The amount shown in your account’s current balance “Current Balance” is the transaction amount for all your orders.
37 , how to close the account?
If you want to turn off your account, seller support can help you. Remember that you can also use the features in the list of items on the shelves to pause your product list or remove all your products. In addition, if your Amazon account is both a seller account and a buyer account, you can keep the purchased portion. If you want to close your account, first you have to do the following:
1 Cancel all product listings on the website
2 Resolve all transactions with the buyer, including refunds involved
3 Leave a balance in your account
4 Pro Merchants
The sales plan should be transferred to the individual so that they will not be charged again. Please tell us after you have completed these steps. In our Contact Seller Support form, under the account settings “Account Settings”, click on “Cancel or downgrade service” to send us a message (please use the email address of the seller account you want to turn off). If you only want to turn off the seller permissions section, please include this in the message.
38. How to get the regular UPC code?
For most categories of products, Amazon requires you to provide the UPC/EAN/GTIN code for your product. If you do not have UPC code and would like to purchase it, you can get the information at
39. The account is applied abroad. I want to log in and use it on the mainland. Will it be reviewed?
Use the wall software to solve this problem
40. Which bank card is better for signing up for Amazon America?
VISA or MASTER credit card
41 , Amazon’s store fee of $39.99 is deducted from the credit card or account?
In the case of sales, it will be deducted from the account number. If there is no sales or sales are not enough, it will be deducted from the credit card.
42. What is the good title on Amazon?
a. The first letter of each word must be capitalized (except for words such as a, an, and, or, for, on, the). Do not include all words in uppercase. Do not include symbols like ! * $ ?
b. Cannot have special characters, can’t have punctuation marks input in Chinese input method state; product titles cannot have trademark symbols; if there are numbers, please use Arabic numerals, do not use words. For example: Write 2 Do not write Two. Product names cannot have their own SKU number or other code.
c. If you include bulk sales, add (pack of X) after the product name.
d. Can’t be too long, can’t have duplicate keywords or different words to describe the same meaning of the keyword.
e. If there are multiple uses for writing only one purpose or compatible information, please fill in the Bullet Points or Description. For example, if a battery is suitable for various models of a computer, you cannot write more than 2 models.
2. Brand Name is required, and the Brand Name should be displayed at the top of the title, the capitalization should be consistent, and the electronic unbranded products should be marked as unbranded.
a. For example: [Brand] + [Product name] – “MYBRAND Cell Phone Case for iPhone5 Black”
b. For example: [Brand] + [Product name] – “Generic Cell Phone Case for iPhone5 Black”
3. There can be no company, promotion, logistics, shipping or any other information not related to the goods themselves, for example:
a. “Free Shipping”, “2 days express delivery”
b. “Best Seller”, “Hot Item”, “Latest
Design, New Fashion, Fashion 2013”
c. “Your Company Name”, “Money-back SatisfactionGuarantee”
d. “Customizable please email me your idea or design”,
e.”Please go to my website or amazon store for more colors and more designs”
f. “Please tell me your size.”
43. What is the excellent title?
Excellent title example:
Aakerrr® Rugged Dual Layer Case for iPhone 6 with Kickstand (Snow White, Packof 3)
Compared to this title, it is quite appropriate:
The first letter of the title is capitalized (the prepositional conjunction is all lowercase); the title of the product is written at the beginning of the title (if you have a brand, of course, if the brand does not take effect, you can also virtualize one), giving the customer a feeling of trust; The theme part of the title succinctly expresses “What do I want to sell?” The iPhone 6’s XX protective case, this protective case also has a bracket “with Kickstand”. The small features of this product are also passed to the customer; the last part is the color description. The color of this phone case is Snow White. Personally feel that this title is relatively good, it achieves the effect that a good title we mentioned earlier should have a good title. “Good title needs to contain product-related information, so that customers can generate it without having to look at any other product information. The correct purchase behavior, customers can clearly know later if I place an order, I will get 3: Aakerrr® brand, with bracket function, for iPhone 6, this is a durable double layer Mobile phone case, snow white phone case.
44 , how to choose the best product category of the product?
1. If you are uploading ADD A PRODUCT, look for one category, choose the most suitable category to upload, don’t put the product in unrelated categories, this may trigger the warning of Amazon. .
2. You can upload it through the bulk upload template, so use the BTG form or PRODUCT CLASSIFIER when selecting the category.
3. Or after you upload to a category, you are not sure if it is the most appropriate category. You can open a CASE and ask Amazon customer service, and ask them to help put this product in the most suitable category.
45. What are the requirements for the product image on the Amazon platform?
Product main picture: The background of the main picture must be pure white (the Amazon search and product details interface is also pure white, the pure white RGB values are 255, 255, 255)
The main picture cannot be a drawing or illustration and cannot contain accessories that are not actually in the order. The main picture of the item cannot be with LOGO and watermark (the LOGO of the product itself is allowed). The product in the main picture is preferably about 85% of the space of the picture. The product must be clearly visible in the picture. If there is a model, then the model can’t be sitting. It’s best to stand. If you want to use a model, use a real model. You can’t use the model model in the clothing store. You can’t include nude information.
Product supplementary picture: The auxiliary picture should be displayed on the different side of the product, the display of the product use, or the product features not highlighted in the main picture. The seller can add up to 8 auxiliary pictures in the listing of Amazon products. The same as the main picture is a pure white background, but this is not mandatory, it is not a pure white problem or a large auxiliary picture can not bring LOGO and watermark (the LOGO of the product itself is allowed) The product must be clearly visible in the picture, if There are models, then the model can’t be sitting, it’s best to stand. If you want to use a model, you can use a real model. You can’t use the model model in the clothing store. You can’t include nude information.
Image size: The long side of the image cannot be lower than 500 or higher than 2100 pixels. It is recommended that the image be larger than 1000×1000 pixels for zooming (scaling can better display the image and increase sales).
When the length or width of the image is greater than 1000 pixels on either side, the image can have a “zoom function” image enlargement function. (“zoom function” has been confirmed by Amazon to help the product sales increase.) If the shortest side of the image is less than 500 pixels, it will be rejected directly by Amazon.
JPEG, TIFF, GIF
Images in these formats can be uploaded on Amazon (recommended in JPEG format, images in this format are uploaded faster)
46. How to fill in the key product features? What is the use?
Key Product Features, in fact, is the main selling point of the product, the seller searches for the product, open the product page, first see the title, picture and selling point. So we have to describe the selling point of the product briefly and attract buyers to buy. To fill in at least one, and to capitalize the first letter.
47. What is the difference between the Platinum Keywords and the search keyword Search Terms?
Platinum Keywords Platinum Keywords are only available to Platinum sellers (For Platinum)
Merchants only), the average domestic seller can ignore this option without filling in, and it is not used at all.
Just like keywords with other platforms.
48 , search keyword Search Terms how to fill out?
You can constantly adjust your product keywords by referring to the drop-down words in the amazon search box, or the google keyword. To write words in the search terms, rather than long paragraphs, there must be punctuation between words and words. Don’t deliberately add words or brands that are not related to your product in order to search for the top ranking. The English spelling must be correct. The words of the product name are arranged according to certain rules. For example, a large plush teddy bear, not a Teddy plush large bear. Try not to use the abbreviations that buyers don’t understand frequently. Please use the most common product abbreviations. If your manufacturer has provided this abbreviation on the product description, then this may be more suitable and can be used for reference. Constantly doing experiments, if you want to know whether a product’s related keywords are useful, the best way is to search for this keyword on the Amazon homepage as a buyer, and then search for other keywords to narrow the search results.
49 , why some new sellers, the price is not the lowest, the favorable rate is not high, but it is easy to grab BUYBOX, how is it done?
Like Taobao, Amazon has certain support for new sellers.
50 , how can I quickly increase the REVIEW? What are the methods?
Usually spend money to find someone to brush or find Top Reviewers.
51 , how to deal with Pending Orders?
Pending Orders: means pending orders, also known as pending orders.
1. Amazon has not yet been able to obtain the bank card authorization for the buyer to pay the amount of the order. At this point, different banks may have slightly different aging time.
2. For some FBA orders, the customer has already met the condition of $35, but since these orders are purchased at different sellers’ stores, PendingOrders may be waiting for the customer to collect all the purchased products. The process together.
3. For FBA orders, the customer has purchased multiple products in one order. If one or two products are out of stock, then even if Amazon chooses to separately distribute the stocked and unstocked products, the status of this order is still pending. However, the probability of this happening is very small.
52 , how to deal with Pending Orders?
1. Don’t Pending
Orders delivery, even if the buyer is actively contacting you.
2. When Pending Orders appears, the order is grayed out on the Manage Orders page. The seller cannot confirm the delivery or cancel the order for Pending Orders. Pending Orders will not appear in your Orders Report and your Unshipped Orders report (UnshippedOrders)
3. Pending Orders
Wait until it is transferred to the Unshipped state to perform the shipping operation. The delivery operation should be within the time period of the Handing Time set when you upload the product in the background. If it exceeds the delivery delay, if it is more than 30 days, it will not be shipped. Even if it is shipped in 30 days, Amazon will not give you the money for this order.
53. How to estimate the sales volume of a product?
There are data statistics in the background, which can be exported. Or search for the ASIN or SKU of the product in the manage order. If the time zone is selected, the system will automatically filter out all the orders that have been exported. Then estimate based on daily sales trends.
54. Can I set up free shipping for some products separately?
For the time being, you can’t set free shipping for individual products. You can use the promotion to free mail for customers who meet your promotional conditions.
55. False delivery is warned, how to deal with it?
The platform is very strict for the behavior of virtual delivery. If you have 1, 2, you can find other platforms to fill in. It is best to quickly change the number to a real one. This may result in failure to make a timely appointment. . Or extend the delivery period, otherwise the store will be very dangerous.
56 , online inquiry logistics has been signed, but the customer reflects how to deal with the goods received?
Have the customer call the post office to ask, if the customer complains or gives you a bad review, prepare the relevant evidence to contact the seller for support review.
57. How is FBA (Amazon Logistics) charged?
1. The cost per processing of an order (non-media products only).
2. Packing costs.
3. Weighing costs.
4. Other fees. Many sellers respond to the cost of losing packages and purchasing insurance enough to pay for FBA. 5. Warehousing costs. Charges are based on the volume of each item.
58. The new account is reviewed. What should I do during the review?
Received an email saying:
We are conducting a review of your Amazon.com selling account. During thereview, a rolling reserve will be applied to funds in your selleraccount.
The reserve will beequivalent to your gross sales amount for the preceding 14 days. Based on yourorder volume, the amount of the reserve may change daily.
We will notify you by e-mail when our account review is complete.
Thank you for selling
During the review, the order is unshipped and needs to continue processing the shipment. Some audit orders can continue to come in, you can continue to process normally. Some are converted to pending and cannot be processed. There are also accounts that are frozen and temporarily unavailable for sale. The review was mainly due to Amazon’s need to verify that the account involved in the sale of the offending product and whether there was fraud. The accelerated review method can contact the buyer to leave the evaluation, then click on the appeal, provide some orders before the account and the corresponding order number, as well as the query URL, Amazon staff will check whether these orders are issued and the customer sign. Most of them are ok, and the right to sell will be restored. Generally, the sales right is restored in about one month.
59 , how to upload the invoice number in batches?
In Upload Order Related Files, the download form is filled out in the form of a table.
60 , how to become a Buy Box seller?
To become a Buy Box seller, you need to meet at least a few conditions:
1. The seller needs to have a professional seller account.
2. The seller needs to be a featured seller. The requirement of the featured seller is that the seller needs to have a 2 to 6 month sales chance on Amazon, has a higher seller rating, delivery rating, and an order error rate of less than 1%.
3. The merchandise needs to be in a new state. If it is refurbished or used, Buy Box has another set of standards.
4. Goods must be in stock. If the existing sellers that meet the requirements are not in stock, then the Buy Box will automatically go to the second seller.
61. Which variables affect the Buy Box?
Variable-influenced variable distribution: Amazon will deliver the time of delivery of goods through Amazon’s own distribution (FBA), on time delivery, and full scores on inventory data. Using FBA will greatly increase the chances of the seller getting the Buy Box. Landing price: The floor price is the price (including shipping and taxes) that the seller charges when shipping the product to Amazon. The higher the seller’s rating, he can charge Amazon a higher price, while still retaining the location of the Buy Box. Seller Rating: The seller rating is the overall experience the seller provides to the buyer. A perfectly completed order will be awarded to the seller for 100 points. If you pass some additional services, Amazon will reward the seller with some points. Delivery time can only get 0 points late. 100 points will be deducted for order cancellation. The bad review will deduct 500 points. The seller’s total score is the average score of a seller’s transaction in the past year. The more recent ratings are given, the heavier the weight. Delivery time: Delivery time can be said to be a very important factor, and on-time delivery is very important for getting the Buy Box. Amazon’s shipping time is divided into: 0-2 days, 3-7 days, 8-13 days, and 14 days.
The medium-impact variable order error rate: referred to as ODR, consists of three factors: the bad rate, the AZ complaint guarantee rate, and the service chargeback rate. The score is divided into two parts, a short period of 17 days to 77 days and a long period of 32 days and 122 days. Orders for the past 17 days are not counted. Regardless of long-term or short-term, if the order error rate is greater than 1%, the opportunity for the seller to become a Buy Box seller will be greatly reduced. Evaluation score: Buyer rating, the new rating has a greater impact. Shipping History: Shipping related scores include on-time delivery, late delivery rate, and tracking order rates. These ratios are calculated in the range of 7 days, 30 days, and 90 days. Buyer feedback time: Whether it can quickly respond to buyers also affects Buy Box’s winning. Respond to more than 90% of the buyer’s questions within 24 hours before you have the opportunity to enter the Buy Box.
Variables with lower impact: Buyers’ evaluation of inventory depth and sales quantity cancellation and refund ratio: cancellation rate of more than 2.5% will affect Buy Box’s winning
62. How to win the Buy Box Golden Shop?
1. Focus first on the variables with greater influence
2. Keep all indicators of store performance within the scope of amazon, as far as possible beyond the indicator
3. Selectively adjust the price and expand the sales of the product
63 , What is the difference between Feedback and Review? How long will it last?
Feedback : directly determines the performance of the account. A bad review will result in a penalty. Customers can place orders in order to give a feedback, and only for services or logistics. Keep it for one year.
Review: Just a review of the product, whether the customer has an order, can give Review. Will remain on listing.
64 , Amazon can brush a single, how to operate?
Yes, but not too obvious. Recommended website Go up to register, fill up the money, find someone to brush.
65 , Will the bad review be deducted from Seller?
Rating points? Is it included in the ODR? Does it affect the product? No points will be deducted and will not be counted in the ODR. A bad review has an impact on the product itself, and if Amazon removes the bad review, it has no effect on the product.
66. Why are some products displayed in two categories? Can I set it?
This is not a two-category, just a sub-category under a large class. I can’t set it myself.
67, how to deal with returns on Amazon (ReturnRequest)?
First find the return request (Back) in the background, click on the Return Request interface, you can see the left side of the page will have Authorize Required, Completed, Authorized, Closed by seller, Closed by Buyer, with A- to-Z Guarantee Claims These status, we can click to filter the return request of the desired status (Return Request), as shown below is a new return waiting for us to deal with: Click to enter the Return Request interface, you can see the page On the left, there will be Authorize Required, Completed, Authorized, Closed by seller, Closed by Buyer, with A-to-Z Guarantee Claims. In these states, we can click to filter the return request (state), which is a new one. Return is waiting for us to handle:
From the above two figures, Return Reason and Buyer Comment (very important, directly determine why the buyer wants to open this Return Request) to decide what response to take. There are four options on the right side of the figure: AuthorizeRequest, Close Request, Issue Refund, Contact Buyer.
From the above two figures, Return Reason and Buyer Comment (very important, directly determine why the buyer wants to open this Return Request) to decide what response to take. There are four options on the right side of the figure: AuthorizeRequest, Close Request, Issue Refund, Contact Buyer. Contact Buyer Message the buyer to discuss the issue and work toward a resolution. If youoffer pre-paid returns these can be sent to the buyer through this channel.
In the face of returns, disputes, our first reaction must be: Contact Buyer contact customer. Customers open disputes, submit a return application is definitely not satisfied with the place, these dissatisfied places we can understand a general content through the Return Reason and Buyer Comment mentioned above, but to deepen the problem and negotiate with the customer to solve the problem is our The ultimate goal, so communication is the first step in solving our problems. If communication is good or communication is unsuccessful, we can take the next step.
Issue a refund for the item, either after you receive the item back, orimmediately if you allow the buyer to keep the item. This action will release the refund to the buyer. If you have decided to have the item returned, pleaseremember to issue the refund Only after you have received the item back.
Refunds, refunds must be guaranteed after you have received the customer’s return or you simply feel that you do not want this product, so that the buyer can directly retain the product, you can immediately refund. Because the click operation Issue Refund, the payment for this order is returned to the buyer, so if you decide to ask the customer to return the goods to you, please remember to refund the customer if you receive the return, otherwise it is possible “The money is empty.”
Close the return request if you plan on providing a refund without requiring the items return or if you decide not to accept a return (for example if therequest is outside of the return policy). Select the reason for closing therequest and provide comments to the buyer. Once the request is closed, Amazon will send the buyer a message with the closure reason.
Note: Either the seller or the buyer can close a return request.
Cancel this return application, generally this kind of operation is a negotiated solution between the sellers, both buyers and sellers can cancel the Return Request privately, but don’t cancel the request as soon as the seller can cancel the cancellation. The cancellation is based on the negotiation after the two parties communicate. Consistent results, not unilateral arbitrary cancellations. When the seller cancels the Return Request, it is necessary to fill in the reason for the cancellation.
Review the request and authorize the buyer to return the item. This first steponly authorizes the return shipment of the item to you.
Authorized return, that is, the buyer makes a return request, the seller agrees to return.
68 , the listing created by myself. After being sold by others, the title of the product was revised. What can I do to modify it and not be changed by someone else?
Who is the sales of the listing who has the right to modify, now look to see if you can get the right to modify, but more importantly, you must first register the brand, then take the receipt to Amazon to record, change the right to change to their own brand So others will not sell and modify.
69. The customer opened the AZ case. Will we be deducted if we take the initiative to refund? For bad reviews, will the customer be deducted after the deletion? AZ case record, how long will it be saved?
AZ will only deduct points if the customer cancels it on its own initiative. There will be no deduction after deleting the bad review. Every AZ, Amazon will save for about a year.
70 , Amazon can take screenshots buyers praise pictures like Taobao added to the product listing picture group? No, the picture placed in the listing is preferably its own picture. Amazon’s image format requirements are very strict, which has a certain effect on the optimization of the product.
71. When can the buyer open an A to Z claim?
The buyer can submit an application when the following three conditions are met:
1. Contacted the seller via the “Contact Seller” button in “My Account”.
2. The seller has not responded for more than 2 business days.
3. The buyer’s request meets the Amazon Mall transaction security claim
72. Under what circumstances can I open A to Z claim?
1. If you have not received the purchased item, you can submit the claim within 3 days after the latest delivery date and 30 days after the payment is successful.
2. If the goods received are damaged. There are significant differences in defects, or descriptions, that have been contacted by the seller during the return period but have not been resolved.
3. The seller agrees to the refund and fails to process the refund after receiving the goods. (If you refuse to return the product to the seller, or if there is no return tracking number, the claim may not be successful)
4. Not satisfied with the seller’s product quality or service.
73. How long is the time limit for A to Z claims?
1. Sporting goods, after 3 days of the estimated delivery date, or within 30 days of the order, whichever comes first.
2. Claims can be filed within 90 days after the latest expected delivery date.
3. If the product you received is damaged, defective, or different from the description, you must contact the seller within 14 days. After receiving the return information, you must return it to the seller within 30 days from the date of receipt of the goods.
74 , A to Z claims how to deal with?
For each A to Z claim, Amazon sends you an email telling you the details and requesting a response, giving you a chance to appeal.
A to Z
After the launch, Amazon will prompt the seller to reply within the specified time (in the red box below), otherwise Amazon will refund the seller directly.
75. Can the customer leave a bad review after canceling the order?
A bad review can be left and the A-to-Z claim is uncertain.
76. What is the Amazon product search ranking rule?
Amazon search ranking rules, many people are now starting to do Amazon China, many friends asked Amazon China store ranking rules or how to optimize the Amazon store keywords, today probably sorted out, I hope to do Amazon’s search rankings will be very help. There may be a lot of details not mentioned, you are welcome to leave a message below to help other sellers.
Amazon’s two top ranking search rankings and category rankings are generally Amazon’s self-operated and selected Amazon logistics delivery sellers (Ship from and Sold by
Amazon / Sold by XXX and Fulfilled by Amazon) Amazon, this part of the independent opening, the use of Amazon logistics products priority display, this proportion is very large, this Amazon user purchase habits, most Amazon users are accustomed to using cash on delivery Amazon has been advocating its own Amazon logistics user experience, and has always encouraged third-party sellers to enter the warehouse and use Amazon Logistics to do FBA (fullfill by amazon) orders, so Amazon will support the use of Amazon Logistics products in the search rankings.
Affect the Amazon product search rankings and category ranking key indicators sales, favorable rate and performance indicators, the higher the overall score of the three, the higher the search ranking. Sales: directly affects Amazon’s sales deduction point, the higher the sales volume, the higher the ranking; the favorable rate: Amazon pays attention to the user’s reputation of the product, and has its own star rating; performance: This includes many aspects, such as buyer feedback, retreat Rate, order defect rate, etc.; category relevance: This directly affects the category ranking. Amazon has many attributes to choose from under each product category, so we need to fill in the product attributes when the new product is on the shelves, such as Material, etc.; Amazon can set the node (the sub-category of the product) when uploading the product, so it is important to select the classification node where the product is located. Search relevance: The title contains keywords or fill in search keywords (Chuanglan thinks the keyword search term should not be included in the title, Amazon background has a clear description) Search keywords: 5 search keywords to make full use of the product , style keywords, material keywords, etc., this is very helpful for search rankings.
Amazon’s two evaluation systems related to rankings
1. Buyer feedback: This is for the seller to see, corresponding to the back-to-performance buyer “feedback”, the buyer can only feedback the seller of the product after purchasing this product, the higher the feedback rating score, the comment The more the number, the more important feedback is for the entire store, directly affecting the ranking of the entire store in the search.
2. Product Reviews: This is for buyers to see, product reviews on the product details page, this popular ranking, this Amazon will crawl, the more comments, the better the quality of the comments, the more favorable the search ranking. If a product review affects a product, the feedback will affect the entire store.
Amazon’s other ranking relevance rankings (the keywords and attributes that match the search keywords are more likely to show a higher probability) Discounts (the greater the discount, the higher the chance of ranking) The shelf time (this is based entirely on Amazon stores) Upload time) the most (high) low price ranking (this does not explain, as the name suggests)
Amazon’s other ranking rule, along with selling another rule about selling: Amazon store operations essential knowledge grabbed and sold buybox (refers to buybox qualification, price, seller reputation and whether to do FBA [Amazon On behalf of the delivery service], the priority is FBA>price>=credit; the price will be lower, the rotation will take the time to sit, the credibility determines the stay time), and more promotions. In the backstage of Amazon, there is a column for promotion. You can make full use of the back-end resources and do more promotional activities, such as buying one get one free, buying more discounts, and so on.
77. How does Selling Rating calculate deductions and bonus points?
1. Delivery delay and no reply to the buyer Message within 24 hours, deduct 0 points;
2. Confirm the customer order cancellation before shipment, deduct 100 points;
3. A-to-Z Guarantee Claim caused by the seller, deducting 500 points;
4.1-2 Negative Feedback, deduct 500 points;
5. The Service Chargeback claim initiated by the customer’s card issuing bank, deducting 500 points;
6. Expired order expired orders are generally more than 30 days after the delivery date, not yet shipped orders, deducted 500 points;
7. If there is no problem with an order from start to finish, then the order is perfect order, plus 100 points;
8. The order wins extra points: the order has no problems and there is valid tracking information and then successfully delivered within 3 working days, in line with the fastest promised arrival time without any refund and communication with the buyer, such an order Will reward, 10 points (this order is more common in FBA orders, so a lot of FBA is usually 100 points)
78 , must be 24 hours back to the mail problem?
Yes, all mail must be replied within 24 hours, including legal holidays and Saturdays and Sundays. If it is more than 24 hours, you can mark the message as not needing a reply and then contact the buyer from the order.
79 , what is Sponsored
Products? What is Sponsored
Products1.Sponsored Products is a form of advertising that attracts more traffic to sellers’ l