Online shop: the most important purchase criteria

Well, that’s it, your online store has finally emerged. Everything is there: images, product sheets, your payment methods and an inventory just waiting to be sent! Something is missing? Oh yes, customers!

With fierce competition in the online sales market, you must stand out! But what makes potential customers not only land on your e-commerce site but also tempted by a purchase?

To help propel your online store in Pakistan to the next level, we’ve found the criteria that drive customers to shop. By following these tips and tricks, you will improve your chances of knowing the online success you deserve.

1. The user experience

The user experience can be defined by
Indeed, the goal of the UX is to ensure that your visitors will have a great experience on your website, and that they will want to come back. You must keep this concept in mind throughout the creation of your website and online store. If a customer has trouble navigating your shop, if he can not find what he’s looking for, or if he does not like the design, he’ll go elsewhere. In addition, it is said that customer satisfaction drops by 7% every second more in the loading of the site. It’s a shame, but with so many choices on the web, the criteria that push customers to make purchases are more numerous, and more and more severe!

In addition, 75% of potential customers abandon their purchases if the site is not adapted for mobile! Make sure you have a website and an online store that is optimized for smaller screens, like smartphones and tablets

2. Customer support
48% of users would buy more online shopping in Lahore if return conditions were less onerous. When you open your online store, you should expect to have returns, and while it may be unfortunate, it is a situation that can not be avoided. Make sure to answer questions and consider comments, whether positive or negative. These are often the comments that will help you improve your store over time. The customer service should be second to none, to give them even more reasons to come back for other purchases in the future!

3. The design
Did you know that 52% of buyers leave a site and do not return if they do not like its aesthetics. It makes sense, a site that is visually beautiful will be visited more often. It is therefore important to pay more attention to the visual of your shop. We have plenty to help you turn your site into a masterpiece, but for your virtual store, make sure you have professional product photos. No need to be a photography pro If you have a budget a little higher, we advise you to entrust the task to a professional, who will definitely highlight your products.

4. Prices, promotions, coupon codes

Did you know that unconditional free shipping is the number one criterion when making a purchase decision? While it is easier to shop for the comforts of home, people also prefer that purchased products be delivered at home. This can be a criterion to evaluate when setting up your pricing strategies. Note that it is important to make a profit margin high enough for you to offer such a service.

In addition, buyers love promotions and coupon codes! Competitions, loyalty programs, special prices, there are many good ways to retain customers without being in the red. For more information on the types of promotions, you can set up on your Web self-store

5. The element of trust/security
One of the most important criteria is undoubtedly the feeling of trust. In fact, through your website and social networks, you have to earn the trust of your customers before they even make purchases. In fact, this trust is also the # 1 element of why some people do not buy online. Credit card number, addresses, this information is not given to anyone. That’s why you must constantly reassure your customers with a privacy policy, on your social networks or when answering questions from your customers, among others.

6. Social networks
Using social networks to promote your online store can be a very rewarding practice. In fact, 43% of buyers discover new products through social platforms. Feel free to contact Instagram influencers or have your products tested by friends and encourage them to share their thoughts/comments with their network! This will expand your visibility. A reward program can also be set up to encourage your customers to refer your products to their s

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