Sell on the Net: Online Marketplaces in Pakistan

The e-commerce sector is growing every day a little more. In 2016, this market would have reached 81.7 billion euros for France only with a forecast of 100 billion for 2019 according to Les Echos. Today, to sell a product, it is difficult to override the sale online. Thus, many sales platforms on which SMEs and large companies can offer their products compete on the Internet. So on which portal do you have to position yourself as a company to generate the most profit? We present the essential sales platforms on the Internet and explain the advantages and disadvantages of marketplaces.

Online sales: use the right platforms
When we talk about selling on the Internet, we usually think of a personal online store first. This is far from a bad idea, because by creating your own online business, you will have control over all aspects of marketing your products and can adapt them to your needs. But as for a physical retail store, it is an important issue to know how to bring buyers to your store, and retain customers. This huge work is accompanied on the Internet by mandatory management of all technical aspects, and therefore often involves recruiting or subcontracting to IT specialists. This is why some sellers do not want to be burdened with an online store and prefer to offer their products on an existing site, and where Internet users already come to shop: these are online marketplaces.
Internet sales platforms ultimately work in the same way as traditional marketplaces: merchants come together in one place to offer their products. And likewise, it is not always the best offer that wins, but often the one that best catches the attention of the public. Therefore, it is no longer enough to make your product available at Amazon, eBay and other e-commerce platforms to hope to increase sales. The competition is fierce on the different sites:; it is therefore imperative to stand out.

In order to improve its product placement on online marketplaces, it is important to pay attention to the following points:
Article title: In online marketplaces, many customers find their products through search functions. The title of the product page is therefore the first thing that potential buyers see. The sentence you choose for the title is therefore decisive to convince the user to click on the offer. Think of an evocative and attractive title.
Product Description: Describe your offer accurately and be creative. Especially in the B2C sector, clear features are not enough to convince customers to make a purchasing decision. A product description must arouse emotions that make you want to seize the offer.
Images: When it comes to content on the Internet, texts and images always go hand in hand. This is also valid for online commerce. Make sure the pictures of your products give an impression of professionalism. Poor lighting, a messy background, or poor image quality could immediately discourage many users. On the other hand, well-framed and well-lit professional images arouse interest and create a positive first impression.
Features: Most sales platforms provide the opportunity for sellers to present product features in a list format. Users have the opportunity to quickly identify whether the goods meet their expectations. By specifying in detail the dimensions, the weight or the materials used for example, you can compensate for a disadvantage of online commerce: unlike sales in physical stores, the customer can not hold the product in his hands, and check beforehand that it fits well with his expectations. Detailed information, on the other hand, reinforces the feeling of being able to buy knowingly.
SEO: Online marketplaces work in exactly the same way as the Internet as a whole; search engines show users the way to the offers. Therefore, it is wise to also consider the search engine optimization criteria when designing your descriptions. Indeed, we must aim at all costs the best place in the search results. Otherwise, users can select one of your competitors before they even see your ad.

Find the right marketplace
Although Amazon is by far the most used marketplace in France, with more than {{28.8 million unique monthly visitors), the online giant is not necessarily the best choice for your business. Depending on your products and sales methods, it may be worthwhile to take a look at other online marketplaces. Niche marketplaces, for example, are attractive for deals for a select group of specific buyers. Here are some points to pay attention to not be mistaken in the choice of your sales platform:

Commission: sales platforms consider themselves as intermediaries between merchants and customers. Naturally, they want to be paid for it. These are usually commissions that apply. Depending on the models adopted by the marketplaces, you will also be able to impose a subscription. So make sure that these costs are reasonable for you when you choose the platform.

Traffic: the different online marketplaces are more or less used by Internet users. However, the sites with the most visitors or generating the most sales are not necessarily the most suitable for your business. On the other hand, a platform with a targeted offer may possibly allow you to optimize your expenses.

Business model: not all sales platforms operate at fixed prices. On auction sites like eBay, buyers are competing with one another: the visitor who offers the highest bid is awarded the product. In a reverse auction, on the other hand, the supply price decreases continuously during the period in which the product is presented.

Targeting: Some marketplaces target a very specific target or offer only certain types of products. On Etsy, for example, users find mostly handmade products and creative objects.

Ease of use: Contractors often choose their platform based on ease of use. Product publication and purchase transactions should be as simple to put in place as possible. The possibilities offered for the production of the product sheet also weigh in their decision.

Competition: How is competition established in the marketplace of your choice? It may be wise to choose a platform where you will not be lost in the huge flow of your competitors’ products.

Interfaces: If you manage an online store, it is interesting to know if you can easily offer your products on the marketplace. Certain compatibility with merchandise management systems can greatly simplify the work. Thus, you will not need to manually complete the stocks.Sales platforms: comparison of online marketplaces
Sales platforms: comparison of online marketplaces
In France, Internet commerce is dominated by the two US giants Amazon and eBay. Many people are moving directly to these two sales platforms to make their purchases. Nevertheless, as a trader (and indeed also as a buyer), it is advisable to look at other online marketplaces as well, as they can represent attractive opportunities (especially for small and medium-sized companies). companies).

The giant Amazon launched in 1994 as an online bookseller and then diversify and become a huge logistics center. The American company offers a broad and specialized range of its own products, online services but above all gives the opportunity to companies around the world to market their products in its marketplace. Amazon is clearly at the forefront of online marketplaces: in France alone in 2018, it reaches almost 29 million unique visits per month. Amazon is one of the largest brands in the world (with nearly 200 billion US dollars), only exceeded by Apple and Google.
On the site, you will be able to approach as many buyers as possible. But at what cost ? If you want to sell more than 40 items a month, Amazon will first charge you a subscription of 39 euros. In addition, you will have to pay a sales charge that depends on the product category to which your merchandise belongs, between 7% and 15% of the price of each item sold. There will be additional fees if you want your products to be shipped via Amazon and therefore stored at an Amazon logistics center. The online marketplace however manages the entire shipment. Count, however, both shipping costs and additional storage costs.

Another disadvantage of Amazon, besides its consequent costs, is that the customers have access to an excessive number of merchants proposing comparable products, even identical, to yours. At Amazon, which thinks first and foremost of the end customer, the article is put forward. If multiple merchants offer the same article, then only one article page is created. Only then can the user select the vendor of their choice. Nevertheless, if you do not offer the cheapest price, it is unlikely that the customer decides to buy your product. This causes enormous pressure on prices, which can be very problematic especially for small retailers. For a merchant to be first suggested for the product in question, that is, to become the default retailer on the item, customer satisfaction will also be critical, in addition to the lowest price .

Integrating a product with Amazon is relatively easy thanks to the central seller. If the product is already listed at Amazon, you can find it via its EAN, ISBN, or Amazon standard identification number (ASIN). It will then be impossible to enter your own information about the article. If it is not yet on the sales platform, you can create a new product page, which does not represent great difficulties. Amazon will guide you through the creation process through multiple input masks. However, it is not possible to invent a new layout. Only in the writing of your product description can you be creative. With multiple interfaces, you can connect Amazon to an existing merchandise management system.
eBay gives from its home page new buying ideas to users
The famous eBay sales platform was originally created in 1995 as an auction house for second-hand merchandise (C2C). eBay quickly became a fan of collectors and bargain hunters. Even today, users sell used items on the platform. However, the majority of offers have been handed over to distributors and professional manufacturers, most often to sell new products.

The giant Amazon launched in 1994 as an online bookseller and then diversify and become a huge logistics center. The American company offers a broad and specialized range of its own products, online services but above all gives the opportunity to companies around the world to market their products in its marketplace. Amazon is clearly at the forefront of online marketplaces: in France alone in 2018, it reaches almost 29 million unique visits per month. Amazon is one of the largest brands in the world (with nearly 200 billion US dollars), only exceeded by Apple and Google.
On the site, you will be able to approach as many buyers as possible. But at what cost ? If you want to sell more than 40 items a month, Amazon will first charge you a subscription of 39 euros. In addition, you will have to pay a sales charge that depends on the product category to which your merchandise belongs, between 7% and 15% of the price of each item sold. There will be additional fees if you want your products to be shipped via Amazon and therefore stored at an Amazon logistics center. The online marketplace however manages the entire shipment. Count, however, both shipping costs and additional storage costs.

Another disadvantage of Amazon, besides its consequent costs, is that the customers have access to an excessive number of merchants proposing comparable products, even identical, to yours. At Amazon, which thinks first and foremost of the end customer, the article is put forward. If multiple merchants offer the same article, then only one article page is created. Only then can the user select the vendor of their choice. Nevertheless, if you do not offer the cheapest price, it is unlikely that the customer decides to buy your product. This causes enormous pressure on prices, which can be very problematic especially for small retailers. For a merchant to be first suggested for the product in question, that is, to become the default retailer on the item, customer satisfaction will also be critical, in addition to the lowest price .

Integrating a product with Amazon is relatively easy thanks to the central seller. If the product is already listed at Amazon, you can find it via its EAN, ISBN, or Amazon standard identification number (ASIN). It will then be impossible to enter your own information about the article. If it is not yet on the sales platform, you can create a new product page, which does not represent great difficulties. Amazon will guide you through the creation process through multiple input masks. However, it is not possible to invent a new layout. Only in the writing of your product description can you be creative. With multiple interfaces, you can connect Amazon to an existing merchandise management system.
eBay gives from its home page new buying ideas to users
The famous eBay sales platform was originally created in 1995 as an auction house for second-hand merchandise (C2C). eBay quickly became a fan of collectors and bargain hunters. Even today, users sell used items on the platform. However, the majority of offers have been handed over to distributors and professional manufacturers, most often to sell new products.

The offer is varied: from baby dolls to forklifts, everything is on the platform. As a salesperson, you have a lot of leeway in designing the article page. While the header of the page always has the same design, the text of the article can be enriched with many images, videos and other elements of layout. As the offer is aimed at important customers, some details are placed here more prominently than on other online sales platforms. For example, the quantity ordered plays a major role. As a retailer, therefore, you can specify discounts based on the number of items or the minimum order quantities directly in the header of the page.

The ordering process is also different from that of Amazon et al. As a buyer, it is therefore possible to submit a quote. You can also order a sample or different customizations. It is also possible to sort the shops by geographic location.

As a seller, basic membership in Alibaba is free. In the free version, only 50 products can be placed on the platform. Premium memberships, called Gold Supplier Memberships, cost between $ 1,399 and $ 5,999 per year, depending on the package chosen. All premium packages allow sellers to offer an unlimited number of products on Alibaba.com. Sellers also have access to more storage space for photos, and can use showcases, ie showcases: in this way, the online marketplace places the selected product in the foreground and promotes it. actively. The packages differ mainly based on the number of storefronts and the size of the online storage space for photos.

Alibaba mentions that traders outside of China, Taiwan Taiwan and Hong Kong can not settle payments through the online sales platform. Sellers should instead contact buyers directly to make payment arrangements. In return, Alibaba does not charge any commission for the sale.
Cdiscount declines its offer in 15 major categories in which merchants can offer their products.
Communicating on affordable prices, Cdiscount was launched at the end of 1998 by three French brothers. Redeemed two years later by the Casino group, the company offers a range of products, such as electronics, furniture, baby care or even food products. The company also launched this year its own energy supply, and thus tries to compete with EDF.
If the company first created partnerships with brands, it takes a turn in 2011 by launching its marketplace “C the market”, opening its sales area to any merchant. To identify the different types of sales, the words “sold by” on the product sheets indicate to potential buyers that it is an external merchant, called “seller Pro”. Today, there would be 10 000 according to the official website. The advantage on this sales platform is to be able to select the sellers to view all their products. The visitor will then be able to navigate between the different categories and get acquainted with the products of this seller only.

Again, selling its products on the marketplace online at a price: monthly subscription starts at 39.99 € HT and variable fees depending on the type of product and its condition (new or used) apply. Also count some additional fees for payments by due date.

“C the market” has nevertheless benefited from bad press with calls for vigilance to fake sellers and scams. Many have been criticized for delays in delivery, or even for non-refundable products, to which have been added reservations about the efficiency of customer service.

As with Amazon, sellers can be evaluated. Despite the promise of a “very good quality of service” Cdiscount, the selection of sellers is however not as drastic as on other platforms, including the market leader. Indeed, sellers on Amazon have for example been blocked their account, the rate of defective orders must not exceed 1% or late shipping rate of 4%. To avoid such problems, Cdiscount still imposed a requirement on claims that must represent less than 1% of orders. Moreover, Cdiscount has developed a label of excellence, visible on the seller’s page where it fills their satisfaction criteria (2 months of age and 5 customers with ratings above 4 stars average).

In terms of delivery, customers benefit from great flexibility. Indeed, it is possible that a customer who orders on Cdiscount can

pick up your order at your store. You can benefit from a new clientele who did not necessarily know your brand and who discovers it through the platform. Without a purchase being made, your presence in the marketplace can also lead potential buyers in your area to make a real visit to your physical store. Otherwise, Cdiscount can support the storage, packaging and shipping of your products with its Fulfillment program.
Like its previously mentioned competitors, PriceMinister offers an impressive variety of products. If the company had at first contented itself with selling cultural goods, today it has expanded its offer to furniture, clothes or toys. Note, because it is found on fewer platforms, the online marketplace has also expanded to the world of motorcycle.

PriceMinister operates without a logistics center, that is, merchant products can not be stored at PriceMinister. Once the transaction is concluded, the address of the buyer is sent to the seller. It is only when the buyer has received the order that the merchant is paid. While this offers a fairly good guarantee for buyers to receive their goods, they do not necessarily benefit from a payment period, since the product is paid directly to PriceMinister upon confirmation of the purchase.

With Priceminister, product prices are not negotiable. We are far from eBay auctions. Commissions consist of a fixed part (from € 0.05 to € 0.40 per item depending on its price) and a variable part (from 4% to 22% of the purchase price, knowing that the more the product is expensive and the amount of the commission decreases). The offer for sale is however free and does not require any subscription. In addition, Price Minister Rakuten has introduced a fee schedule to support part of the transportation. Like the majority of sales platforms, the subscription starts at 39 € and can go up to 499 €.

The particularity of the marketplace is also to operate according to the principle of “super points”. Indeed, by being part of the Price Club, you can accumulate points by selling, buying, sponsoring or writing reviews on the site. These points will then allow you to benefit from discounts. The company hopes to retain its customers and sellers through this win-win system.
The homepage of Fnac lists numerous categories and reductions of its cultural properties.
We no longer present the Fnac, specialized channel since 1954 in the sale of cultural products and which has diversified into electronic products, the sale of tickets for shows and even toys for children. The small boulevard de Sébastopol shop is gradually gaining momentum when Paribas finally becomes a shareholder. Fnac finally comes out for the first time from the French borders by first installing stores in Belgium. If the brand has nearly 140 physical stores, it has a strong presence also online. In 2015, it represents the third most visited site in France after Amazon and Cdiscount, despite a much smaller variety of products than the first two. The Federation of e-commerce and distance selling (Fevad) recorded 8 847 0000 unique visitors per month (study between January and March 2015) while eBay tried to approach 8 million.

The site has also opened to merchants and individuals through its marketplace. The idea is initially to allow individuals to resell the products they have purchased. This is of course a virtuous circle for Fnac, individuals can acquire new products with the money earned. Defining itself as a “trusted third party”, Fnac makes it possible to sell new or used products on the same principle as PriceMinister: indeed, the buyer pays the Fnac once the transaction has been validated, which will pay for itself. even the seller once the order is well received by the buyer. This avoids giving sellers access to the bank details of their new buyer. Fnac also facilitates exchanges through an internal messaging system between the two parties. To know all the same, your second-hand products can be themselves competed by La Fnac, since it also offers its own second-hand products!

The commission pocketed by the group depends on the type of product and its condition. For example, the commissions for mobile phones will amount to 8% (new product) or 10% (used product) while for books, they reach 12 or 15%. Its charges apply on the purchase price with VAT and shipping costs. However, members receive a 10% discount. Professional sellers will be able to optimize their sale with the help of a subscription amounting to 39.99 € HT. The shipping costs can be variable but are always paid by the buyer.

When it comes to cultural property, many Internet users think instinctively about Fnac. The chain enjoys, thanks to its high notoriety, a significant traffic on its site. If the company is known for its books, CDs and electronic products, its new alliance with Darty has paved the way for a whole new category: home appliances. What to thrill the giants of e-commerce.

In order to ensure the best possible service, the salespeople are evaluated, in particular according to the speed of the expeditions, the number of sales made and the quality of the after-sales service.
The distance selling platform La Redoute has also decided to expand its offerings by offering a marketplace. Focused on fashion and decoration, Marketplace by Laredoute enjoys a large traffic in this sector. It would have been the seventh place market in France in 2016 in terms of turnover: it records in effect according to LSA 130 million euros against 3.7 billion for its direct competitor eBay, which also markets products for fashion.

However, merchants can not benefit from all the know-how of La Redoute. For example, delivery can not be done at one of the many relay points available to the VPC, but must be sent to the customer.
According to its official website, only 450 sellers would be present on the site. The group does not follow a logic of volume but rather quality by always targeting an audience with average purchasing power. In launching its marketplace, the group, almost 90 years old, wanted to preserve its brand image and carefully select the merchants. New, we will have a subscription of nearly 39 € per month and it will be necessary to add commissions of 12 to 15%.

If La Redoute registers nearly 5, .4 million unique visitors per month, there are many competitors in its sector: Zalando, Priceminister or eBay are good examples. Operating since 1928, the group has managed to make a name for itself and has won the trust of users. In the field of fashion, however, it should be noted that consumers often like to search online to buy in stores (ROPO principle). A strategy that defaults to mail order.
It is under the name of PixPlace that the group specializing in electronic products Pixmania has chosen to offer its online marketplace. Contrary to popular belief, the site has still diversified by offering, among other things, products for the home and children. Its marketplace launched in 2007 faces stiff competition in the sector, and is easily doubled by Amazon, eBay or Fnac. As for the market leader, only one page is assigned to each product reference, and a primary merchant is assigned to it. In partnership with Carrefour, Pixmania aims to compete directly Cdiscount belonging to the Casino group.

The great advantage of PixPlace is to be able to carry out visibility actions. Thus, you will be able to carry out marketing operations on your product and highlight your ads on the site or even in e-mailing. In addition, each seller has a file specific to his company where it is possible to insert his logo. Users thus have accurate information about the merchant, which can possibly reinforce them in their purchase.

Again, we find a subscription from 39 € monthly HT for which are added commissions from 5 to 22% depending on the type of product. Management fees of 0.50 € HT for France and 0.75 € HT international are also counted by sale. Different subscription options can be considered to find the most suitable formula for your project (standard shop, premium …). Note: Payment is collected every 14 days.

If marketplaces often seem to have a hand on merchants, PixPlace is the very example that shows that they do not have all the rights. The dispute with Dimitech in 2011 forced Pixmania to pay a million euros in damages to the merchant who had been excluded from its market place for a rate of dissatisfaction of important customers.DaWanda German marketplace available in 7 languages including French, specializes in creative products: from knitting to pearls to a multitude of handmade materials, the site is made for creative people. This sales platform is therefore oriented in a precise way and is a good alternative to reach a well-targeted audience. The number of users is certainly much lower than that of US giants like Amazon and eBay, but they are more engaged. DaWanda seeks to strengthen the link between buyers and sellers, including facilitating communication between the two parties: on each product page, a button clearly visible can contact the dealer / manufacturer before buying. In addition, users also have the option to register individual sellers in their preferences. Thus, visitors can view in a few clicks new offers from their seller. Note however that the pages of the shop can not be personalized. With DaWanda, sellers do not have to pay a subscription fee. However, the online marketplace requires activation and sales fees. This means that even if an item is not sold, traders must pay between 0.10 and 0.30 of its price. In addition, the sale expires after 120 days. In the event of a concluded transaction, a commission of 9.5% is added to your bill. On the other hand, sellers are free to use the DaWanda wallet, a payment service which, like Postpay, includes several payment methods. It will then have an extra charge of 0.30 euro per transaction.

To succeed in selling items at DaWanda, it is essential to follow three steps: in a few minutes, you can create your shop. Then you can add the products in your assortment. A suitable description and attractive images (maximum 4) will help customers make their decision. It should not be forgotten that DaWanda often offers unique items, so buyers can not usually find out about the product on another platform. It is therefore important as a seller to attach importance to a precise description of the article. Finally, the third step is the sales processing, which should be faster, simpler and safer by using the DaWanda wallet. The sale is further facilitated in this marketplace with interfaces.
If you are looking for special products, you can find them on Etsy. The online sales portal specializes in crafts and vintage products. Many items offered are unique, or are produced in very small quantities or only on request. Etsy also completes its offer of art and crafts with the demands of the artists and thus fully serves the target group: art lovers and people looking for a personalized gift. Since some of the Etsy sellers are not professional salespeople but simply want to earn some extra money through their hobby, Etsy operates on the principle of consumer-to-consumer (C2C): customers become themselves sellers.Most salespeople, however, position themselves in a professional manner. As a merchant on the sales platform, you do not have to pay basic fees, except if you choose to adopt Etsy Plus, which costs $ 10 (the company announced that it will increase the price to $ 20 from 2019). There is also an insertion charge of $ 0.20 per item and 3.5% of the price in case of sale. Sellers who use Etsy Payments (a pack with different payment options) must also pay 4% and a fee of € 0.30 per item on the marketplace.
A few years ago, Etsy was still relatively unknown in France, but the sales platform is finding more and more followers. At the same time, the number of French sellers is increasing. As a salesperson, you have few customization options with regards to your store or product pages. It is interesting to note that in addition to one page for your Etsy store, you also have a proprietary page: it allows you to tell more about yourself to your potential buyers, because the personal contact should not not be underestimated at Etsy. In many cases, customers communicate with sellers to discuss customized products or ask questions about the product.

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