Sell Products Online: the Best Ways to Sell Digital Products-Tools and Tips

After searching for weeks and selecting the best 10 solutions, we have tested them in the last 5 days and here are our results: We believe that Easy Digital Downloads (EDD) continues to be the best tool for people interested in selling online digital goods. SendOwl and Gumroad, which sell products online, are closely monitored, especially in the digital goods sector.
Blogs and online stores often need this feature to sell digital products online. This requires a totally different software, simpler and more suitable for sending links to customers with digital content downloads.

Compared to physical products, these digital elements are not tangible in nature; therefore, you will host them on your site and then notify the client of some kind of file.

For example, some digital products commonly sold include:

eBooks
Music tracks
photographs
Exclusive podcasts
webinars
Video Training Course
Software
Web services
Templates for things like emails and websites
Web graphics and vectors

This decision comes from the fact that ESD remains free (in addition to the extension fee and payment provider), you can integrate it at almost any site, the reports provide one-off measurements to assess the status of your store and the user interface simplifies things for you and the user (the products appear clean on your site and the customer receives an instant email with a link after the purchase of your digital product).

As with other digital sales solutions, their goal is varied. For example, some of them integrate with current websites, while others are more predefined solutions where you have to pay a monthly fee for a complete online store system.

Some plugins and software provide support for physical elements, others not. One of the key attributes we looked at was flexibility, AKA, the overall ability to expand your site, sell on other platforms, customize your website.

One of the key attributes we looked at was flexibility, AKA, the overall ability to expand your site, sell on other platforms, customize your website.

An excellent example: One of our recommendations is Sellfy.

Like neither our first nor our second recommendation, it begs the question: why not? Sellfy serves people who do not want to spend a lot of time with design. This is wonderful for beginners who prefer to spend more time developing new items for sale rather than working on web design. Here is our in-depth review of Sellfy.

However, Sellfy limits you to its own community, taking full control of you because the sites are models that all have a similar appearance and are run via Sellfy. (Like doing a showcase on Amazon).

Finalist SendOwl opens up all sorts of possibilities in terms of selling digital products on any CMS creation platform or website. It costs more than ESD, but pricing plans are entirely dependent on the number of products on your site and the amount of storage space available for download. Therefore, you will never spend more than necessary.

SendOwl is one of the easiest ways to sell your digital products. It is primarily designed for the sale of digital items, allowing you to place simple buttons anywhere and download a wide variety of files. The shopping cart without popup, without installation, is tidy and minimal. You also have powerful tools such as discount management, deliveries and tax calculations, simple payment processors, variable product options, and more.

Why is it in second place, the EDD interface surpasses that of SendOwl, and EDD has a wonderful library of extensions. Although SendOwl has a considerable set of built-in features, you’re stuck with everything they give you. Therefore, the minimal integrations. Moreover, EDD is free (without any extension).

Contents

Why you should trust us
I started my career in web marketing and design, but over time I started doing reviews, scooping and tutorials for e-commerce platforms, which gave me an overview of the industry. At that time, I had mainly published and sold digital products online (such as marketing webinars and educational eBooks for freelance writers). As a result, my research led me to test solutions such as WooCommerce, Easy Digital Downloads and Shopify.

The majority of my digital book and video sales went through a WordPress site, but that was mainly because I linked the store to my blog after opening it about three years ago.

Online sales of my own digital services and products got me started in the industry, but the e-commerce platforms kicked me into a world where I’m thinking about selling online all the time.

For example, I meticulously tested the best e-commerce platforms online for two weeks and compared them for items such as pricing, payment gateways, templates, support and marketing tools. I understand the intricacies of payment processors and what merchants should look for to reduce costs.

In addition, I learned how to build online markets and more complex online stores where thousands of merchants sell products.

Overall, the Ecommerce Platforms people and I have a lot of experience with ecommerce website design, payment gateway versatility, application integrations, and quality of customer support. and ease of use of the shopping cart. Since the eCommerce Platform site receives thousands of views and comments per month, we are fortunate to receive feedback from our customers on all of our reviews. As a result, many of the opinions are shaped by what others have to say.

Finally, I have been known to put in place comprehensive comparisons of physical and digital asset sales platforms, such as my comparison of the top ten e-commerce platforms of all time. These comparisons take a lot of time, effort and money, things most people do not want to spend when they are looking for a single platform. So I did the work and digested the information to present it in easy-to-read formats for my readers.

Who is it for?
Anyone could possibly sell digital products online at any given time. A hardware store could set up a video training program on how to keep a new house after the purchase. A blogger specializing in website design could develop a great e-book for developers and designers around the world. An e-commerce store of physical goods might realize that it could earn more money by selling digital accessories (such as a clothing store that sells style guides or videos to sell its own clothes).

A blogger specializing in website design could develop a great e-book for developers and designers around the world. An e-commerce store of physical goods might realize that it could earn more money by selling digital accessories (such as a clothing store that sells style guides or videos to sell its own clothes).

Keep in mind that digital sales platforms also work well when you try to distribute digital items. Take this hypothetical clothing store, for example. A fall style guide might work better as an incentive for people to buy in your store. Therefore, you can give it away for free when someone buys a shirt or pants. With tools like EDD and SendOwl, you can automatically send files to customers without

A fall style guide might work better as an incentive for people to buy in your store. Therefore, you can give it away for free when someone buys a shirt or pants. With tools such as EDD and SendOwl, you can automatically send files to clients without reloading them.

We also recommend this guide to people who want to break a window when they see a bill from their current digital sales platform. The same goes for those who think that their user interface is too difficult to use.

Our recommendations take into account user experience and costs. That’s why EDD is on top at no cost, and SendOwl is suitable for those who prefer a monthly fee rather than a percentage or transaction fee.

If you are new to the digital selling game, this article is your guide to finding the perfect product. If you currently have a way to sell your digital products and are satisfied with the design tools and prices you pay, it’s best not to go through a transition process.

How I chose and tested ways to sell digital goods online
Now that I’ve discussed why you’ve chosen a digital sales platform and who should consider one of these systems, we can look at the top ten tools for doing this:

Easy digital downloads
SendOwl
Gumroad
Sellfy
E-Junkie
WooCommerce
Shopify and the Digital Downloads Application
Pulley
DPD
FetchApp
By evaluating all the tools above, I put them all on an equal footing from the start. No bias was put on any of them, so I started to look at the features that I think are most important in a digital sales support platform.

Although these are the most obvious tools, I decided to choose three essential features to get started. I also examined the usability of the features of each platform, eliminating some of the best recommendations from the start.

The three essential features are:

Powerful Digital Storage and Delivery – This is interesting because many tools do not provide an unlimited amount of storage for your digital files. When you discuss the delivery of powerful files, it’s more about automation and simplicity. The goal is for the system to automatically send an email with a link right after the user makes a purchase. In addition, we want to have customization tools for these e-mails or download pages. The main area in which candidates must separate is the ease of storing files because you may run out of space with a self-hosted platform.
A clean shopping cart – I understand that this is somewhat subjective, but I think most people can click on the cart and make a reasonable decision whether or not they think it offers a clear and quick way to make a purchase. This includes a minimal number of steps in the ordering process because no one wants to click on five buttons just to make a purchase. Plus, I do not want a brand (outside my own store) in the shopping queue. I also like the idea of not having popups, minimal distractions, lots of white space and forms that clearly describe what needs to be done. At the same time, it’s nice to have a payment option as a guest and a basket / payment remaining on your website instead of being redirected elsewhere.
Integrations with major payment gateways – Although a digital sales platform connected only to Stripe or PayPal should do the trick, some companies do not want to use these options because of tariff or geographic restrictions. Therefore, I find it important that the tools support all the most popular payment gateways such as PayPal, Stripe, 2Checkout, Authorize.net, and so on. This offers more selling options and puts the power of search in the merchant’s hands.

So, having looked at these three essential features, what systems are still running?

Easy digital downloads
SendOwl
WooCommerce
E-Junkie
Shopify and the digital download application
DPD
FetchApp
Abandoned:

Sellfy – Payment gateway options are limited. You only have access to PayPal Standard, PayPal Express and Stripe. In addition, the payment by PayPal is far from ideal, giving Sellfy a few head shots from the start. However, be aware that Sellfy is one of the best options to insert the basket in all types of websites. Most of the features described below are included in Sellfy. This is certainly not the least impressive of the group.
Gumroad – Although the cash register is beautiful and the storage remains solid, Gumroad only offers PayPal credit card acceptance. That said, let’s talk about niche dealers who should consider Gumroad a little further down the article.
Pulley – PayPal is the only payment gateway option.
Now that we’ve looked at the basic features, it’s time to evaluate which of these really add extensions, marketing potential, and interesting little tools that allow systems to work for virtually any website.

The following features are focused on flexibility and control because I would rather be able to expand my website as I please. It would be nice to have total control instead of being stuck on a platform whose design and functionality are limited.

Some of the following features are more important than others, but overall I looked at each of them to see if the tool or feature was available on each platform, then to decide what is the most promising arsenal for all types of online sellers.

Therefore, the other features I checked include:

The ability to integrate with any website – The ability to take a digital sales tool and implement it on any existing site is huge for the number of merchants that can use a platform. If you need to create a new account, it hurts those who already have pre-existing websites to turn into online stores.
A store for add-ons or extensions – Additional apps come in all shapes and sizes, but the main goal is to have extra space to increase the power of your online store. In this way, you are not stuck with a website that does not accept obscure commissions or payment processors. For example, you may want to integrate MailChimp or sell some of your digital products for free. These tasks are often easy with additions, applications, and extensions.
Advanced user features (wish lists, shopping cart backup, creating a profile) – You’ll notice the power of an app store as we go through these features, because many of these features can be included using an add-on. That said, just creating a digital asset site does not mean that your client should not have complete control over a profile. In fact, it’s just the opposite because your buyers may have to download their files later. Therefore, it is essential to provide a profile to which they can connect to find their recently purchased files. Wish lists, basket savings and other things of this nature are bonuses.
Simple and intuitive customer management – Can you see which customers have come to your site and recently purchased items? Otherwise, you will have problems with targeted marketing and handling of complaints. Let’s say someone contacts you to tell you that he has been charged too much for his purchase. If you can not go back to see how much they have spent, you are fundamentally obliged to repay them without any knowledge on your side. More importantly, understanding which customers buy shapes your future marketing and sales strategies.
Discount Codes and Promotions – Discounts come in all shapes and sizes in the world of e-commerce. With digital selling, it’s not very different. There is a good chance that you want to market promotions throughout the year, especially when the holidays are going on. Since you’ve probably paid all the costs of a digital product during the creative process, discounts are essential to boost your business without putting you in the red. Some promotional tools include discounts with defined terms, rules on how many discounts a person can use, numeric discount codes to enter, and scheduled promotions that expire after a certain amount of time.
Advanced Reports – Reports reinforce your knowledge of what’s happening in your store, but they must also be simple and intuitive. My favorite reports and analytics come from Easy Digital Downloads, which makes me a point of reference when comparing other platforms. Some things to look for include your total earnings based on date range and categories. You also want filters on your reports, taxes, exportable data and charts that control the number of downloads and sales.
API Access – Providing access to an API is huge for some users. However, others will never think of it. I did not give much weight to an available API, but I realize that more advanced users will at least understand what options are open for integrating and developing external applications.
File Access Control – Maintaining control over your downloads prevents theft and sharing, while keeping users coming back to your store for new digital downloads. Overall, file access control allows you to configure the expiration dates of downloads that users buy, as well as download limits, so that each user can not download the file multiple times and the share with friends Essentially, file access control prevents unauthorized access to your digital content.
Marketing tools (like email marketing and affiliates) – Most of the time, you can find online applications to fill the gaps in marketing tools (like adding MailChimp.

Our choice to sell digital goods: Easy Digital Downloads

After evaluating each of the above features, Easy Digital Downloads came out before everything else. This does not mean that others are not useful for different situations, but overall, EDD has the best features, a cleaner front end, a host of cool features, and any type of business can use it to sell digital content.

It is also prudent to take a look at prices, which is another reason to choose EDD. That’s how I see it: EDD can be downloaded for free, but webmasters often end up spending money on add-ons, many of which are rather necessary for a full e-commerce store.

For example, the bandwidth payment gateway is $ 49 and MailChimp for $ 29. Overall, you do not have to spend money on the basic selling of digital products. In fact, most simple stores will eventually pay to host and install WordPress and EDD for free. But keep in mind that additional costs may depend on how much you want to make your site.

Read on to see how EDD has stood up to each of my most important features:

The ability to integrate with any website – EDD has one of the most intuitive interfaces, including for installation on your website. One of the main reasons you can ignore EDD is that it only integrates with WordPress. For many people, it’s a good thing (WordPress is quite easy to learn and many people are already using it). But others may not want to take this course, or their current site may not be on WordPress.
A store for add-ons or extensions – EDD offers an awesome store, but you will have to pay for the advanced tools. That said, you have access to options for subscriptions, front-end submissions, payment gateways, reservations, notifications, commissions, and more.
Advanced user features (wish lists, shopping cart backup, profile creation) – User and guest checks come with EDD, and users can check their shopping carts for purchases. They can also create simple profiles to save their carts and come back later. Overall, the profiles are basic, without much confusion for the user. According to my tests, a user can not generate a wish list and there is no extension to get there.

Simple and intuitive customer management – Keep track of all your customers separately. You can access it and download a complete list, or click to see what John Doe has done on your site. Editing and deleting customers is allowed, and you can generate a customer lifetime value report, allowing you to focus more on people who spend more.
Discount codes and promotions – Discount codes are built into the system, allowing for flat rate or percentage discounts. Some products may be excluded and the start and end dates are managed on the dashboard. ESD even has a module to specify a minimum basket total required for a discount code to work. For example, you could offer a small discount after someone has put $ 100 digital downloads in their shopping cart.

Advanced Reports – Reporting has its own tab in the WordPress Digital Downloads area. I came to appreciate these simplistic reports, the main area focusing on earnings for a certain period. All the essentials are included in the reports, such as data export, download monitoring, tax tracking, and some filters to create your own product-specific reports.

API Access – Sales and product information is given in JSON or XML format. Developers have full access to the API to develop the EDD platform, while integrating with certain applications.
File Access Control – It seems like everyone steals digital content, from music to eBooks. You can not do much about it, but there are ways to block it as best you can. EDD has file-access control enabled by default, so the only people who can download the files are the people who bought the files. In addition, you can set a file download limit to prevent a crazy number of downloads from a person.
Marketing tools (such as email marketing and affiliates) – Connecting your favorite email marketing tool requires an extension. As far as affiliates are concerned, you have almost the choice: Affiliate WP. It works right out of the box, but you can also try other affiliate WordPress plugins if you prefer not to pay any fees.
Calculators for shipping and taxes – Both are calculated if necessary. I think you are selling mainly digital products that do not require shipping, but the simple shipping extension supports shipping smaller basic packages.
Variable Product Options and Pricing – The Variable Pricing Switch serves as the primary extension for this. Judging by my research, no solution is built into the product.

Selling Subscriptions and Memberships – It took me a while to realize that membership and subscription functionality is in EDD, but I finally found it under the extensions. As a result, you will have to pay for Recurring Payments, and potentially the Limit Rebates on Pro Extension members. I would recommend combining both if you plan to hide some of your content (such as a video course) while collecting monthly or weekly payments.
The finalist: SendOwl

I like SendOwl as a more minimal option, as you do not need to know anything about WordPress, it nonetheless provides powerful tools to put your digital products online and sell them to your customers. In fact, the main reason I appreciate SendOwl is that it is a solution for complete beginners.

Let’s see what made SendOwl stay in the lead (with some of its benefits):

The ability to integrate with any website – This is one of the main reasons why SendOwl stands out from other competitors. This is also why it is a good alternative to ESD. SendOwl works on most websites. So you can have an existing site or create a new one. For example, you may want to implement it on a WordPress or Shopify site. It’s mainly about installing some code. You should not have problems with most content management systems or e-commerce platforms.
A store for add-ons or extensions – SendOwl lacks an application store, but it seems that the company is trying to include most of the features needed in the current platform.
Advanced User Functions (wish lists, basket backup, profile creation) – With a beautiful, responsive cash register, SendOwl offers options to save baskets and allow customers to check back. It is mainly managed without the knowledge of the user. I was a bit puzzled because I could not find a cart icon with a number of products. There is not really a wish list, but if you add one product to the shopping cart and then add another, they will both be seated when you check out.
Simple and intuitive customer management – Customer management is a bit reduced compared to ESD, but you still have the ability to manage a list of people who buy from you. True customer management comes into play when you implement the membership feature.
Discount codes and promotions – Discount codes can be limited to a certain period, product or amount, and you can access and follow codes that work well. My favorite part is that discount codes can be used to target individuals or groups of customers based on the way they buy.
Advanced Reports – There is not much to say about reports, except that it gives you the numbers you need. The reports are quite advanced, so you can test what products are selling or not. Plus, you get steps for your affiliate program.
API Access – All developers have access to the API to integrate with different systems and make the backend more powerful for your organization.
File Access Control – This is where SendOwl really stands out. File access tools range from limited downloads to content restrictions for subscriptions and subscriptions.
Marketing tools (like email marketing and affiliates) – The affiliate program is integrated, so there is no need to go out and find a plugin. Administrative tasks, reports and commissions are all handled by SendOwl. Your main goal is to find new affiliates. Oh yes, and you can integrate services like MailChimp.
Calculators for shipping and taxes – Physical products are allowed, but delivery options are a bit low. A tax calculator is provided to automatically display taxes for the customer.
Variable Product Options and Pricing – All of this goes through custom verification fields. Basically, you can add an extra field that asks which version of the product they would like.
Selling subscriptions and memberships – In addition to impressive subscriptions and subscriptions, SendOwl has the drip feature to share some of your content for free and give a little more when people pay or progress in a program. For example, you may want to offer extra classes while someone is in a training program.

Gumroad is a service built around the idea that creative people should spend more time generating new content such as books and works of art. Remember, since Gumroad supports most of the work for you, it will cost you per product sold. The price starts at $ 10 a month, but you must also pay 3.5% + 30 ¢ per sale. This is an important part, especially if your products are not sold at such a high price. But the key is to help those who do not want to spend a lot of time developing and selling.

Sellfy is an alternative to Gumroad, but it works more like a market like Etsy. As a result, you build a site through Sellfy (it’s incredibly easy), but the pages all have a similar brand, which keeps you out of control. (Update: The Sellfy team now offers the ability to customize stores with a WYSIWYG editor – users can now redefine their stores to match existing brands). Transaction fees start at 5% for the base plan and decrease as you choose the Prop and Pro Plus plans. You can work up to zero transaction fees if you prefer to pay 99 per month.

Our choice without transaction fees

In terms of price and savings on transaction costs, the Pulley Solution stands out. You do not pay any transaction fees, except what PayPal charges, and this is a simple option for artists of all shapes and sizes. Plans start at $ 6 a month (25 product sales). The main tools are more sweetened than Sellfy and Gumroad, but sometimes it’s all you need. For example, you can get these things in the market, automated delivery, download history, customizable emails, and BigCartel integration.

Our choice for those who have a lot of physical products for sale
Sometimes you will have a store with physical and digital products. For most small shops, you can use EDD or SendOwl. If you plan to have a larger selection of physical assets and your digital products, then WooCommerce (or Shopify and the Digital Downloads Application) provide better support. Not only are these platforms more suitable for rapid launching, but they are primarily used for physical products.

For example, Shopify offers you access to a payment gateway, adjust your settings and shipments, and start selling your physical items. After that, installing the Digital Downloads app allows you to use your digital product. In the screenshot, you can see a site that sells physical and digital works of art.

In terms of price and savings on transaction costs, the Pulley Solution stands out. You do not pay any transaction fees, except what PayPal charges, and this is a simple option for artists of all shapes and sizes. Plans start at $ 6 a month (25 product sales). The main tools are more sweetened than Sellfy and Gumroad, but sometimes it’s all you need. For example, you can get these things in the market, automated delivery, download history, customizable emails, and BigCartel integration.

Our choice for those who have a lot of physical products for sale
Sometimes you will have a store with physical and digital products. For most small shops, you can use EDD or SendOwl. If you plan to have a larger selection of physical assets and your digital products, then WooCommerce (or Shopify and the Digital Downloads Application) provide better support. Not only are these platforms more suitable for rapid launching, but they are primarily used for physical products.

For example, Shopify offers you access to a payment gateway, adjust your settings and shipments, and start selling your physical items. After that, installing the Digital Downloads app allows you to use your digital product. In the screenshot, you can see a site that sells physical and digital works of art….

 

Their plans are set at $ 5, 10, 20, 30, 50, 100, 150, 200, 300 and 500 per month. Every time you mount a plan, you unlock a little more storage space. Therefore, you can have all the products of your choice and take advantage of all the features while paying only when these products take up too much storage.

Some last thoughts and things to remember
As you can see, choosing the best way to sell digital products online is a little less simple than you might think. My main recommendation is to check first easy digital downloads. You do not have to pay to download it, and it works very well on a free WordPress site. I also like recommending solutions with free plans like FetchApp. You will not typically get all the features you would find in EDD or SendOwl, but you can at least save a little money during the testing process.

The moral of the story: You can sell digital products online with different platforms any niche. I’ll make a list of the features that interest you the most and browse the list we discussed above. In this way, you might discover that you want to skip the WordPress route, thus eliminating EDD. Or maybe you’re not interested in selling physical products (making the use of Shopify and WooCommerce a little too complicated.)

Overall, I wish you good luck in selling your digital products online. This can be a rewarding experience and, in general, digital products take longer than the money to produce. As a result, you can spend more time developing new products, instead of worrying about the cost of goods and things like that.

If you have questions about the best ways to sell digital products online, let us know in the comments section below.

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